Google has been hard at work trying to make it so that its search engine can maintain its dominance in the industry. A major part of that over the course of the last year or so has been to incorporate AI into it as much as possible, and this has culminated in the creation of the Google Search Generative Experience, or SGE for short.
The main benefit of SGE according to Google is that it can enhance the search engine’s ability to provide information to users. The way this works is that it will generate a snapshot of all the relevant info regarding a particular search query using AI, and there’s also a handy “ask a follow up” button that can help them dive even deeper into the topic than might have been the case otherwise.
With all of that having been said and now out of the way, it is important to note that SEOs don’t really seem to think that SGE will have a good impact on the manner in which they do business. A poll posted on the SEO FOMO forums revealed that 61% of SEO professionals are worried about how it might affect the industry moving forward.
27% do seem to think that the effects of SGE will be largely positive, but in spite of the fact that this is the case, the vast majority are of the opinion that it will be harmful in the long run in some way, shape or form. When a similar poll was conducted on X, 59.1% (or around 6 in 10) agreed that it was concerning, which seems to suggest that the results weren’t just a one off with all things having been considered and taken into account.
It remains to be seen whether or not SGE will have a positive impact on Google Search. It might just drive more traffic away from sites and keep it on the SERP, which appears to be something that Google tends to prefer due to the profit it can generate. While SGE is still only in the current testing phase, Google might roll it out sooner rather than later.
Image: Digital Information World - AIgen
Read next: Microsoft’s Bing And Edge Browsers Could Avoid Being Regulated Under The Upcoming DMA
The main benefit of SGE according to Google is that it can enhance the search engine’s ability to provide information to users. The way this works is that it will generate a snapshot of all the relevant info regarding a particular search query using AI, and there’s also a handy “ask a follow up” button that can help them dive even deeper into the topic than might have been the case otherwise.
With all of that having been said and now out of the way, it is important to note that SEOs don’t really seem to think that SGE will have a good impact on the manner in which they do business. A poll posted on the SEO FOMO forums revealed that 61% of SEO professionals are worried about how it might affect the industry moving forward.
27% do seem to think that the effects of SGE will be largely positive, but in spite of the fact that this is the case, the vast majority are of the opinion that it will be harmful in the long run in some way, shape or form. When a similar poll was conducted on X, 59.1% (or around 6 in 10) agreed that it was concerning, which seems to suggest that the results weren’t just a one off with all things having been considered and taken into account.
It remains to be seen whether or not SGE will have a positive impact on Google Search. It might just drive more traffic away from sites and keep it on the SERP, which appears to be something that Google tends to prefer due to the profit it can generate. While SGE is still only in the current testing phase, Google might roll it out sooner rather than later.
Read next: Microsoft’s Bing And Edge Browsers Could Avoid Being Regulated Under The Upcoming DMA
