October’s financial snapshot for X (formerly Twitter) has just landed, and it's quite the headline.
According to AppFigures data, the Musk-owned social network has netted an impressive $5.4 million from app stores earnings. This figure reflects the revenue after Apple and Google have taken their shares.
And here's the kicker: it’s an 829% spike from last year, before Elon Musk took the reins.
Let’s break it down. X did better in October than in September. But, it still hasn’t topped August’s peak.
Why does this matter? It hints at a challenge.
Subscriptions used to be X's bread and butter. But, not anymore, as the game has changed. Now, creators get paid for how many views they rack up. This could mean that chasing viral hits may overshadow the push for quality subscriber-only content.
Amidst these shifts, X is shaking up its strategy. Two new subscription options have emerged. The 'Basic' plan is wallet-friendly, offering some premium perks without the blue verification badge. On the other end, 'Premium+' comes with a higher price but promises an ad-free experience.
These moves are strategic. They are designed to nudge X’s revenue even higher as November rolls in. Will Premium+ be the golden ticket? It's a waiting game now.
As X tweaks its offerings, the market is watching with bated breath for the next financial turn.
Read next: Kids Are At High Risk of Malware, Here’s What Parents Need to Know
According to AppFigures data, the Musk-owned social network has netted an impressive $5.4 million from app stores earnings. This figure reflects the revenue after Apple and Google have taken their shares.
And here's the kicker: it’s an 829% spike from last year, before Elon Musk took the reins.
Let’s break it down. X did better in October than in September. But, it still hasn’t topped August’s peak.
Why does this matter? It hints at a challenge.
Subscriptions used to be X's bread and butter. But, not anymore, as the game has changed. Now, creators get paid for how many views they rack up. This could mean that chasing viral hits may overshadow the push for quality subscriber-only content.
Amidst these shifts, X is shaking up its strategy. Two new subscription options have emerged. The 'Basic' plan is wallet-friendly, offering some premium perks without the blue verification badge. On the other end, 'Premium+' comes with a higher price but promises an ad-free experience.
These moves are strategic. They are designed to nudge X’s revenue even higher as November rolls in. Will Premium+ be the golden ticket? It's a waiting game now.
As X tweaks its offerings, the market is watching with bated breath for the next financial turn.
Read next: Kids Are At High Risk of Malware, Here’s What Parents Need to Know
