Will AI Replace Creative Jobs? This Adobe Exec Says No

AI has the potential to completely change the way the world works, but one potential downside to this new form of tech is that it might make certain jobs obsolete. AI has the ability to perform certain tasks so quickly that humans may not be able to compete with it, thereby making it so that fewer jobs would be available than might have been the case otherwise.

In spite of the fact that this is the case, creative jobs might not be in as much trouble as some might think. According to Ashley Still, the senior vice president of digital media at Adobe, AI will not take away any jobs from graphic designers with all things having been considered and taken into account.

She compared this to the camera, stating that creative professionals that used to paint or draw for a living simply adopted the new medium. Furthermore, painting is still a viable form of creative expression, and indeed the creation of the camera sparked the creation of new forms of painting such as abstract expressionism since the camera was already able to capture images perfectly.

Based on what she has said, the numerous AI based tools that Adobe is adding to its various services are meant to aid creatives rather than replace them. Text to template features, editing in over 45 languages and many more updates will allow creatives to enhance their productivity because of the fact that this is the sort of thing that could potentially end up getting routine tasks out of the way.

Regardless of how advanced AI becomes, companies will always be on the lookout for professionals that can use tools properly. For example, advertising agencies didn’t get rid of their artists once the camera was invented. Rather, they started to hire individuals that knew how to operate these cameras properly. One thing that we can glean from this is that creatives that embrace AI will be able to get further ahead than their counterparts.

It will be interesting to see where things go from here on out. 22% of college professionals said that they are worried about getting replaced by AI in a recent Gallup poll, but whether or not this occurs depends on the manner in which AI gets used. Whatever happens, AI does not look like it will replace humans anytime soon.


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