Samsung has released a quirky new YouTube video ad as part of Google's ongoing "Get The Message" campaign, urging Apple to embrace RCS (Rich Communication Services).
In the 30-second ad posted on YouTube, Samsung humorously portrays the rivalry between Android (blue bubbles) and iPhone (green bubbles) users, drawing parallels to Romeo and Juliet. The plot centers on Apple (Juliet's parents) preventing their iPhone user (Juliet) from communicating with an Android user (Romeo) through RCS, forcing them to rely on green bubbles (SMS).
The ad's simplicity, consisting of a screen recording on a Samsung device, suggests a not very big budget. Despite its unconventional approach, Samsung's message is clear: "Don't let Apple cost you love."
However, the comments of YouTube reflect skepticism about Apple's RCS adoption, with some suggesting users "just get an iPhone."
Apple has yet to embrace RCS, favoring SMS and iMessage, despite continued pressure from competitors. Apple CEO Tim Cook previously advised an Android user to "buy your mom an iPhone" when asked about RCS compatibility.
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In the 30-second ad posted on YouTube, Samsung humorously portrays the rivalry between Android (blue bubbles) and iPhone (green bubbles) users, drawing parallels to Romeo and Juliet. The plot centers on Apple (Juliet's parents) preventing their iPhone user (Juliet) from communicating with an Android user (Romeo) through RCS, forcing them to rely on green bubbles (SMS).
The ad's simplicity, consisting of a screen recording on a Samsung device, suggests a not very big budget. Despite its unconventional approach, Samsung's message is clear: "Don't let Apple cost you love."
However, the comments of YouTube reflect skepticism about Apple's RCS adoption, with some suggesting users "just get an iPhone."
Apple has yet to embrace RCS, favoring SMS and iMessage, despite continued pressure from competitors. Apple CEO Tim Cook previously advised an Android user to "buy your mom an iPhone" when asked about RCS compatibility.
Read next: FTC Highlights Profits Worth Billions Made By Scammers Through Fraud Conducted On Social Media
 Pressures Apple to Support RCS With A New Romeo and Juliet Ad){kind=link}