The choices that Americans make when it comes to the content that they decide to consume can help determine a wide range of economic scenarios, including where ad dollars end up. Statista Consumer Insights recently conducted a survey because of the fact that this is the sort of thing that could potentially end up revealing what types of content American consumers tend to prefer. This shed some light on the categories that end up receiving the lion’s share of viewers.
With all of that having been said and now out of the way, it is important to note that comedy turned out to be the most popular content category of all. 42% of the people that responded to this survey said that they prefer to consume comedy, although music came in at a close second with 38%. Following this, 31% of survey respondents indicated that they consume content that is created by influencers and creators in the food category, making it the third most popular content category of all.
Unsurprisingly, adult content ranked fairly highly on this list with all things having been considered and taken into account. 30% of survey respondents admitted to viewing it and following creators in the space. However, the number could potentially be even higher due to the stigma surrounding this content category which might make people less likely to admit to it than might have been the case otherwise.
Coming in fourth was film and TV, which just goes to show that the traditional mediums of entertainment have seen a bit of a fall from grace in recent years. 29% of survey respondents said that they consume content and follow creators operating within this niche, which is likely a far lower number than would have been seen just a few years prior.
Advice and self help along with animal and nature content received 28% of the votes apiece, and health and fitness rounded off the list with 26%. These categories represent where viewer attention goes, and brands must be cognizant of this so that they can market as effectively as possible and reach the maximum number of viewers.
Read next: The Best US Cities for AI Jobs Revealed
With all of that having been said and now out of the way, it is important to note that comedy turned out to be the most popular content category of all. 42% of the people that responded to this survey said that they prefer to consume comedy, although music came in at a close second with 38%. Following this, 31% of survey respondents indicated that they consume content that is created by influencers and creators in the food category, making it the third most popular content category of all.
Unsurprisingly, adult content ranked fairly highly on this list with all things having been considered and taken into account. 30% of survey respondents admitted to viewing it and following creators in the space. However, the number could potentially be even higher due to the stigma surrounding this content category which might make people less likely to admit to it than might have been the case otherwise.
Coming in fourth was film and TV, which just goes to show that the traditional mediums of entertainment have seen a bit of a fall from grace in recent years. 29% of survey respondents said that they consume content and follow creators operating within this niche, which is likely a far lower number than would have been seen just a few years prior.
Advice and self help along with animal and nature content received 28% of the votes apiece, and health and fitness rounded off the list with 26%. These categories represent where viewer attention goes, and brands must be cognizant of this so that they can market as effectively as possible and reach the maximum number of viewers.
Read next: The Best US Cities for AI Jobs Revealed
