Elon Musk's acquisition of Twitter hasn't been the miraculous boost he envisioned, in a twist worthy of any epic story. Instead, it's been more like a rollercoaster ride, with heart-pounding dips and changes in Twitter traffic.
According to data from Similarweb, a data and analytics firm, Twitter's popularity has declined since Musk's takeover. Global web traffic to Twitter.com fell 14% year on year in September. Traffic to the ads.twitter.com gateway for advertisers dropped 16.5%. The picture in the United States was even more striking, with a 19% year-over-year drop in traffic. It's as if the joy of a spectacular amusement park ride abruptly transforms into a plodding, disappointing crawl.
Twitter's mobile performance was no better, with a 17.8% year-over-year fall in combined monthly active users for iOS and Android in the US. It's almost as if the once-exciting ride has lost its allure, and people are looking for other attractions.
Despite a few spikes in traffic, the overall trend remains negative. According to Similarweb, Elon Musk's $44 billion acquisition of Twitter may need to pay off as promised. Musk made various controversial adjustments, including rebranding it as X, but these changes did not have a long-term impact. It's like attempting to make a blockbuster film but failing miserably at the box office.
In the face of stiff competition, Twitter's dominance is being challenged by its fierce rivals. During the same period when Elon Musk was engrossed in Twitter, TikTok experienced a remarkable surge in global web traffic, marking a staggering 22.8% increase in September alone. It seems as though Twitter is reminiscent of an old-school arcade game while TikTok vividly represents the vibrant and appealing amusement park situated right next door, successfully captivating all the attention and drawing a massive crowd of visitors.
Even amidst challenging times, there is a shining ray of positivity. According to Similarweb, there has been a remarkable surge in traffic to Elon Musk's personal Twitter account and posts, experiencing an impressive 96% year-over-year increase. It's akin to the star of a struggling show receiving a thunderous standing ovation - a testament to the enduring fascination and impact of his online presence.
Twitter/X, however, remained silent in response to these findings. It's almost as if they're trying to keep the drama hush-hush. But there are hints of trouble from Twitter itself, which admitted a drop in monetizable daily users from 254 million to 245 million. Musk openly admitted that the ad revenue for X in the US took a significant hit, dropping by as much as 60%. It's pretty reminiscent of witnessing a hero valiantly fighting against an incredibly formidable adversary, only to face the harsh reality of potential defeat.
But wait, there's a glimmer of hope in Musk's narrative. He proudly claimed that X hit a "new high" in monthly active users, reaching 541 million in June. The count then rose to 550 million, as per Musk's remarks a month ago. Get ready for the ultimate comeback in the next chapter of our captivating story. Our hero, despite being battered and bruised, is about to rise from the ashes and deliver an epic performance that will leave you exhilarated. Brace yourself for a thrilling encounter that will redefine what it means to be a true hero.
Elon Musk's Twitter journey is an ongoing saga filled with exciting challenges, captivating controversies, and unexpected twists. His Twitter presence is far from over - and we can't wait to see what the future holds in store for this innovative entrepreneur on the social media platform. Whether it ends with victory or defeat, one thing is certain: it's an entertaining show that keeps us all on the edge of our seats.
Read next: X Introduces New Rule to Fight Misinformation: Sources Required for Fact-Checkers
According to data from Similarweb, a data and analytics firm, Twitter's popularity has declined since Musk's takeover. Global web traffic to Twitter.com fell 14% year on year in September. Traffic to the ads.twitter.com gateway for advertisers dropped 16.5%. The picture in the United States was even more striking, with a 19% year-over-year drop in traffic. It's as if the joy of a spectacular amusement park ride abruptly transforms into a plodding, disappointing crawl.
Twitter's mobile performance was no better, with a 17.8% year-over-year fall in combined monthly active users for iOS and Android in the US. It's almost as if the once-exciting ride has lost its allure, and people are looking for other attractions.
Despite a few spikes in traffic, the overall trend remains negative. According to Similarweb, Elon Musk's $44 billion acquisition of Twitter may need to pay off as promised. Musk made various controversial adjustments, including rebranding it as X, but these changes did not have a long-term impact. It's like attempting to make a blockbuster film but failing miserably at the box office.
In the face of stiff competition, Twitter's dominance is being challenged by its fierce rivals. During the same period when Elon Musk was engrossed in Twitter, TikTok experienced a remarkable surge in global web traffic, marking a staggering 22.8% increase in September alone. It seems as though Twitter is reminiscent of an old-school arcade game while TikTok vividly represents the vibrant and appealing amusement park situated right next door, successfully captivating all the attention and drawing a massive crowd of visitors.
Even amidst challenging times, there is a shining ray of positivity. According to Similarweb, there has been a remarkable surge in traffic to Elon Musk's personal Twitter account and posts, experiencing an impressive 96% year-over-year increase. It's akin to the star of a struggling show receiving a thunderous standing ovation - a testament to the enduring fascination and impact of his online presence.
Twitter/X, however, remained silent in response to these findings. It's almost as if they're trying to keep the drama hush-hush. But there are hints of trouble from Twitter itself, which admitted a drop in monetizable daily users from 254 million to 245 million. Musk openly admitted that the ad revenue for X in the US took a significant hit, dropping by as much as 60%. It's pretty reminiscent of witnessing a hero valiantly fighting against an incredibly formidable adversary, only to face the harsh reality of potential defeat.
But wait, there's a glimmer of hope in Musk's narrative. He proudly claimed that X hit a "new high" in monthly active users, reaching 541 million in June. The count then rose to 550 million, as per Musk's remarks a month ago. Get ready for the ultimate comeback in the next chapter of our captivating story. Our hero, despite being battered and bruised, is about to rise from the ashes and deliver an epic performance that will leave you exhilarated. Brace yourself for a thrilling encounter that will redefine what it means to be a true hero.
Elon Musk's Twitter journey is an ongoing saga filled with exciting challenges, captivating controversies, and unexpected twists. His Twitter presence is far from over - and we can't wait to see what the future holds in store for this innovative entrepreneur on the social media platform. Whether it ends with victory or defeat, one thing is certain: it's an entertaining show that keeps us all on the edge of our seats.
Read next: X Introduces New Rule to Fight Misinformation: Sources Required for Fact-Checkers
