The battle for the attention span of Gen Z is arguably the most important focus for social media companies around the world. It turns out that as many as 80% of Gen Z reported using YouTube each and every month. In spite of the fact that this is the case, other platforms such as TikTok and Instagram reported same levels of usage, which seems to suggest that the attention span of people between the ages of 15 and 26 is being split rather evenly between them.
With all of that having been said and now out of the way, it is important to note that teenagers between the ages of 15 and 17 use five social media platforms on a monthly basis. As for adult Gen Z, namely those between the ages of 18 and 26, they used six platforms on average.
84.8% of teen Gen Z use YouTube, with 79.4% of adult Gen Z said the same. Interestingly, adult Gen Z were more likely to use Instagram, albeit by a very slim margin of 77% to 77.9%. TikTok saw a relatively similar proportion split between teen and adult Gen Z as well, with 77.9% and 76.8% respectively. As for Snapchat, 65.2% of teen Gen Z said that they use it monthly, with 66.2% of adult Gen Z saying the same.
This seems to suggest that Snapchat is marginally less attractive to teen Gen Z, but nothing can be compared to the plummeting fortunes of Facebook with all things having been considered and taken into account. While 58.4% of adult Gen Z reported using Facebook on a monthly basis, just 38.2% of teen Gen Z said the same.
The same disparity can be seen with Twitter, with 46.3% for adults and 34.8% for teens, and Reddit, with 28.1% and 19.1% respectively. This indicates that older platforms are falling out of favor, although YouTube has managed to maintain its hold on the younger population which might help the Google owned video streaming and social media service to survive for much longer than its legacy counterparts.
H/T: Insiderintelligence
Read next: Snapchat Is Losing Its Grip on Teens
With all of that having been said and now out of the way, it is important to note that teenagers between the ages of 15 and 17 use five social media platforms on a monthly basis. As for adult Gen Z, namely those between the ages of 18 and 26, they used six platforms on average.
84.8% of teen Gen Z use YouTube, with 79.4% of adult Gen Z said the same. Interestingly, adult Gen Z were more likely to use Instagram, albeit by a very slim margin of 77% to 77.9%. TikTok saw a relatively similar proportion split between teen and adult Gen Z as well, with 77.9% and 76.8% respectively. As for Snapchat, 65.2% of teen Gen Z said that they use it monthly, with 66.2% of adult Gen Z saying the same.
This seems to suggest that Snapchat is marginally less attractive to teen Gen Z, but nothing can be compared to the plummeting fortunes of Facebook with all things having been considered and taken into account. While 58.4% of adult Gen Z reported using Facebook on a monthly basis, just 38.2% of teen Gen Z said the same.
The same disparity can be seen with Twitter, with 46.3% for adults and 34.8% for teens, and Reddit, with 28.1% and 19.1% respectively. This indicates that older platforms are falling out of favor, although YouTube has managed to maintain its hold on the younger population which might help the Google owned video streaming and social media service to survive for much longer than its legacy counterparts.
Read next: Snapchat Is Losing Its Grip on Teens
