Reaching the top 5 rankings of Google’s SERP is a precious goal for many websites, since it can push a high amount of traffic to their domains. It turns out that blogs perform unusually well in this regard, with 23% of blogs achieving a top 5 ranking according to the data provided by BrightEdge. What’s more, 8% of blogs manage to crack the top 3, which just goes to show that blogs are experiencing somewhat of a watershed moment as far as Google rankings are concerned.
One thing that makes top 5 rankings especially valuable is that anywhere from 69% to 74% of organic clicks go to these sites according to various CTR studies. The enhanced visibility can certainly boost a site’s profitability, so site owners might want to invest more heavily in blogs if they’re able to.
When you take a look at the sites that are most commonly ranked in the top ten, 19% happen to be blogs. This makes blogs the single most effective website type, followed by general pages or product pages with 16%. Top Level pages came in third with 14%, tied with Internal Search results which also comprised 14% of the total. Articles received a 12% share, with Wiki articles rounding off the top 5 with 9%.
Video, local and review pages were ranked sixth, seventh and eight respectively. They comprised 7%, 5% and 4% of the total apiece, which just goes to show that the assumptions you might have about Google’s SERP might not be accurate anymore.
Google has been doing a lot to clean up its SERP for quite some time now, and it will be interesting to see where things go from here on out. The emphasis is currently being placed on sites that can act as authoritative sources of information, leaving pages that use a quantity over quality approach rather toothless in the new normal.
However, it bears mentioning that blogs won’t automatically garner significant organic traffic without an appropriate SEO strategy. Any content posted to blogs needs to provide concrete value to users, otherwise it will be considered just another webpage taking up space on the internet.
Also, contrary to claims that the future will be controlled by AI, BrightEdge’s founder, Jim Yu, stated that humans will be critical to optimizing AI. Combining AI processing power with human intellect is the key to success.
Read next: AI Keeps Changing, and its Overwhelming 7 in 10 of Marketers
One thing that makes top 5 rankings especially valuable is that anywhere from 69% to 74% of organic clicks go to these sites according to various CTR studies. The enhanced visibility can certainly boost a site’s profitability, so site owners might want to invest more heavily in blogs if they’re able to.
When you take a look at the sites that are most commonly ranked in the top ten, 19% happen to be blogs. This makes blogs the single most effective website type, followed by general pages or product pages with 16%. Top Level pages came in third with 14%, tied with Internal Search results which also comprised 14% of the total. Articles received a 12% share, with Wiki articles rounding off the top 5 with 9%.
Video, local and review pages were ranked sixth, seventh and eight respectively. They comprised 7%, 5% and 4% of the total apiece, which just goes to show that the assumptions you might have about Google’s SERP might not be accurate anymore.
Google has been doing a lot to clean up its SERP for quite some time now, and it will be interesting to see where things go from here on out. The emphasis is currently being placed on sites that can act as authoritative sources of information, leaving pages that use a quantity over quality approach rather toothless in the new normal.
However, it bears mentioning that blogs won’t automatically garner significant organic traffic without an appropriate SEO strategy. Any content posted to blogs needs to provide concrete value to users, otherwise it will be considered just another webpage taking up space on the internet.
Also, contrary to claims that the future will be controlled by AI, BrightEdge’s founder, Jim Yu, stated that humans will be critical to optimizing AI. Combining AI processing power with human intellect is the key to success.
Read next: AI Keeps Changing, and its Overwhelming 7 in 10 of Marketers
