A shared report published by IDC and DataAI revealed an in-depth assessment of the gaming industry, indicating that mobile games will continue to lead the extensive market.
Based on predictions provided by IDC and data.ai, expectations reveal that mobile gaming will dominate 56% of the worldwide consumer gaming expenditure in 2023, in contrast to console gaming, which will account for 22% of revenue, 21% for Mac/PC, and handheld consoles for roughly 1%.
2022 was revealed to be the first YoY decrease in revenue for mobile gaming since the beginning of app stores. But 2023 has shown optimism regarding the revival of mobile gaming, indicating growth even though this year has been slightly lower in total than the previous year.
The shared publication indicated which different game genres experienced notable success despite the entire market going against its peak in 2021. These small-scale shifts offered valuable insights into consumer preferences, especially in the industry of mobile gaming.
When it comes to downloads, Sports and Driving Simulations demonstrated the most significant YoY success. Meanwhile, profit distribution moved to M3-Meta genres, controlled by Honkai: Star Rail, Royal Match, and Team Battle, respectively.
Across genres, the gaming Spotlight delved into the data to find the games on mobile that performed best in 2023. The first half of 2023 revealed variations with a diverse range of successful titles. These included board games that users could play on their phones whenever and wherever they were and a much-awaited version release of the successful Genshin Impact, an impressive title that took the Match-3 market by surprise in less than three years and a cross-platform IP franchise tied to the world-adored sport, benefitting from the enthusiasm during pivotal live sporting events that resurfaced among users. The key themes for success include strong IP, capitalizing on market trends, and leveraging events.
IDC reported that game users and mobile apps were more likely to sit through ads to access free services and contacts rather than get charged for them to disable ads. Data.ai revealed that games that profit off app stores have opted for a hybrid technique that allows them to give users an immersive experience with ads. This approach aimed to enhance gaming’s accessibility and inclusivity to a growing audience while also boosting revenue for game publishers.
Nevertheless, the removal of IDFA has had an impact, and people still want their privacy in terms of tracking ads, indicating the importance of gathering the right data to implement successful strategies. For games specifically, how they feel about ads differs by their preference. In the United States, gamers are content with banner and video ads now, but they still mostly don’t prefer them. Gamers like Rewarded Video ads the most, but they started to dislike them in 2022.
Read next: 70% of Brands Are Investing More into Product Placements
Based on predictions provided by IDC and data.ai, expectations reveal that mobile gaming will dominate 56% of the worldwide consumer gaming expenditure in 2023, in contrast to console gaming, which will account for 22% of revenue, 21% for Mac/PC, and handheld consoles for roughly 1%.
2022 was revealed to be the first YoY decrease in revenue for mobile gaming since the beginning of app stores. But 2023 has shown optimism regarding the revival of mobile gaming, indicating growth even though this year has been slightly lower in total than the previous year.
The shared publication indicated which different game genres experienced notable success despite the entire market going against its peak in 2021. These small-scale shifts offered valuable insights into consumer preferences, especially in the industry of mobile gaming.
When it comes to downloads, Sports and Driving Simulations demonstrated the most significant YoY success. Meanwhile, profit distribution moved to M3-Meta genres, controlled by Honkai: Star Rail, Royal Match, and Team Battle, respectively.
Across genres, the gaming Spotlight delved into the data to find the games on mobile that performed best in 2023. The first half of 2023 revealed variations with a diverse range of successful titles. These included board games that users could play on their phones whenever and wherever they were and a much-awaited version release of the successful Genshin Impact, an impressive title that took the Match-3 market by surprise in less than three years and a cross-platform IP franchise tied to the world-adored sport, benefitting from the enthusiasm during pivotal live sporting events that resurfaced among users. The key themes for success include strong IP, capitalizing on market trends, and leveraging events.
IDC reported that game users and mobile apps were more likely to sit through ads to access free services and contacts rather than get charged for them to disable ads. Data.ai revealed that games that profit off app stores have opted for a hybrid technique that allows them to give users an immersive experience with ads. This approach aimed to enhance gaming’s accessibility and inclusivity to a growing audience while also boosting revenue for game publishers.
Nevertheless, the removal of IDFA has had an impact, and people still want their privacy in terms of tracking ads, indicating the importance of gathering the right data to implement successful strategies. For games specifically, how they feel about ads differs by their preference. In the United States, gamers are content with banner and video ads now, but they still mostly don’t prefer them. Gamers like Rewarded Video ads the most, but they started to dislike them in 2022.
Read next: 70% of Brands Are Investing More into Product Placements
