The question of whether or not corporations should voice their opinions on politics has been raging for quite some time now, and American sentiments have changed drastically over the years. A report recently released by the Morning Consult shed some light on the matter at hand, revealing that Americans increasingly want companies to participate in politics to some extent.
With all of that having been said and now out of the way, it is important to note that 27% of Americans say that companies should always make their political leanings clear cut. A further 40% stated that companies should only get involved if the politics in question have something or the other to do with the products and services that they provide. Just 33% of the Americans that took part in this survey indicated that companies should never get involved no matter what.
This is up considerably from 2021, when 39% of Americans felt that companies should not indicate their political inclinations and just 37% and 24% respectively felt that they should reveal their politics when they pertain to their products or just in general.
Surprisingly, Gen Z is actually less likely to want an ethical version of consumerism with all things having been considered and taken into account. 56% of Gen Z said that they wanted it, compared to the national average of 59%. In spite of the fact that this is the case, 21% of Americans have reported that they boycotted a brand over politics in the past, which just goes to show that this desire is not going to go away anytime soon.
56% of Americans feel like companies are already getting more political, but they seem less certain about which end of the political spectrum companies are falling on. 28% believed that companies were becoming more culturally conservative, but 39% stated that they are actually becoming more liberal than might have been the case otherwise.
Either way, the politicization of corporate culture is underway. As more and more consumers demand companies to pick a side, the era of non-partisan corporations might be a thing of the past.
Read next: Unveil the Veil of How AI Technology Can Fuel Disinformation
With all of that having been said and now out of the way, it is important to note that 27% of Americans say that companies should always make their political leanings clear cut. A further 40% stated that companies should only get involved if the politics in question have something or the other to do with the products and services that they provide. Just 33% of the Americans that took part in this survey indicated that companies should never get involved no matter what.
This is up considerably from 2021, when 39% of Americans felt that companies should not indicate their political inclinations and just 37% and 24% respectively felt that they should reveal their politics when they pertain to their products or just in general.
Surprisingly, Gen Z is actually less likely to want an ethical version of consumerism with all things having been considered and taken into account. 56% of Gen Z said that they wanted it, compared to the national average of 59%. In spite of the fact that this is the case, 21% of Americans have reported that they boycotted a brand over politics in the past, which just goes to show that this desire is not going to go away anytime soon.
56% of Americans feel like companies are already getting more political, but they seem less certain about which end of the political spectrum companies are falling on. 28% believed that companies were becoming more culturally conservative, but 39% stated that they are actually becoming more liberal than might have been the case otherwise.
Either way, the politicization of corporate culture is underway. As more and more consumers demand companies to pick a side, the era of non-partisan corporations might be a thing of the past.
Read next: Unveil the Veil of How AI Technology Can Fuel Disinformation
