Apps have surrounded us all from every corner. It is like, you can never get enough of these apps, no matter how much you scroll. And yet new apps are getting introduced every other day. Hold on to your devices because we've got the lowdown on the latest app saga! Threads is Meta Platform's ostensible answer to the Twitter bird. It exploded into the scene like a Fourth of July fireworks display, but guess what? The sparkles died as quickly as a faulty firework.
Threads took off like a rocket, thanks to Instagram users flocking to the platform quicker than you can say, "emoji overload." In July, everyone was talking about this text-based social app. But, boy, did that enthusiasm fade quickly? Remember those viral challenges? Well, it seems like Threads faced the ultimate challenge – staying relevant.
Our trusted app trackers have been hard at work, keeping track of Threads' wild trip, mainly on Android - you know, the platform where the cool kids hang out. What about online usage now? Not at all. So far, the Threads website is a one-way street. Enough of that; let's get down to business.
According to the app wizards at Similarweb, Threads peaked in popularity on July 7 with 49.3 million daily active users globally. Keep your hashtags handy; on August 7, it dropped to 10.3 million daily active users. That's like going from a crowded rock concert to a small coffee shop performance.
Stateside, Threads was making waves too. On July 7, it had 2.3 million daily active users in the United States. Fast forward to August 7, and the figure has dropped to 576,000. It's like the cool kids' party that was cut short far too soon.
Let's speak about quality time now. Threads got off to a fast start, with users spending an average of 14 minutes each day exploring, sharing, and emoji-ing to their hearts' content. In the United States, they pushed it a step further, giving it a whole 21 minutes of their valuable time. But here's the twist: by August 7, it had shrunk to a meagre 3 minutes. It takes less time to cook a cup of popcorn!
Let's compare X, the app that was once known as Twitter. X has over 100 million daily active users on Android alone, and they spend roughly 25 minutes a day hooked to it. That's like pouring salt into Threads' digital wound.
But don't start writing Threads' obituary just yet. This is not the final destination. It's more of a side trip. Threads may not be the immediate phenomenon it intended to be, but who's to say it won't ultimately find its stride?
Consider this: threads flying up, then plummeting. It's similar to a thumb rollercoaster. Speaking of thumbs, Threads appeared to have a brief stint in the limelight, rivalling X in terms of user interest. But, alas, it couldn't keep up the pace. It's like trying to dance the Macarena after everyone's moved on to the Electric Slide.
Threads may have escaped some controversy in the area of hashtags and retweets, but they also missed the target of fascinating content. Unlike X users who can't get enough of Elon Musk debates, Threads is still searching for its "come back for more" charm.
So there you have it - Threads, the program that piqued our interest before abandoning us. Will it emerge from the ashes of the internet? The only way to know is to wait and see. Keep those app updates coming because you never know when the next big item may appear on your home screen!
Read next: The App Money-Makers: From TikTok to LinkedIn, Who's Cashing In
Threads took off like a rocket, thanks to Instagram users flocking to the platform quicker than you can say, "emoji overload." In July, everyone was talking about this text-based social app. But, boy, did that enthusiasm fade quickly? Remember those viral challenges? Well, it seems like Threads faced the ultimate challenge – staying relevant.
Our trusted app trackers have been hard at work, keeping track of Threads' wild trip, mainly on Android - you know, the platform where the cool kids hang out. What about online usage now? Not at all. So far, the Threads website is a one-way street. Enough of that; let's get down to business.
According to the app wizards at Similarweb, Threads peaked in popularity on July 7 with 49.3 million daily active users globally. Keep your hashtags handy; on August 7, it dropped to 10.3 million daily active users. That's like going from a crowded rock concert to a small coffee shop performance.
Stateside, Threads was making waves too. On July 7, it had 2.3 million daily active users in the United States. Fast forward to August 7, and the figure has dropped to 576,000. It's like the cool kids' party that was cut short far too soon.
Let's speak about quality time now. Threads got off to a fast start, with users spending an average of 14 minutes each day exploring, sharing, and emoji-ing to their hearts' content. In the United States, they pushed it a step further, giving it a whole 21 minutes of their valuable time. But here's the twist: by August 7, it had shrunk to a meagre 3 minutes. It takes less time to cook a cup of popcorn!
Let's compare X, the app that was once known as Twitter. X has over 100 million daily active users on Android alone, and they spend roughly 25 minutes a day hooked to it. That's like pouring salt into Threads' digital wound.
But don't start writing Threads' obituary just yet. This is not the final destination. It's more of a side trip. Threads may not be the immediate phenomenon it intended to be, but who's to say it won't ultimately find its stride?
Consider this: threads flying up, then plummeting. It's similar to a thumb rollercoaster. Speaking of thumbs, Threads appeared to have a brief stint in the limelight, rivalling X in terms of user interest. But, alas, it couldn't keep up the pace. It's like trying to dance the Macarena after everyone's moved on to the Electric Slide.
Threads may have escaped some controversy in the area of hashtags and retweets, but they also missed the target of fascinating content. Unlike X users who can't get enough of Elon Musk debates, Threads is still searching for its "come back for more" charm.
So there you have it - Threads, the program that piqued our interest before abandoning us. Will it emerge from the ashes of the internet? The only way to know is to wait and see. Keep those app updates coming because you never know when the next big item may appear on your home screen!
Read next: The App Money-Makers: From TikTok to LinkedIn, Who's Cashing In
