Crikey, mate! In a move that's sure to ruffle a few digital feathers, ABC, Australia's national broadcaster, is saying goodbye to X. That's correct; they're deactivating the majority of their X/Twitter accounts faster than you can say "G'day." But why, you could ask? Well, it appears that Elon Musk's leadership at X has caused a bit of a controversy, and ABC has decided to get off the bandwagon.
Just this week, ABC announced its big news with a post that began, "G'day! We just wanted to let you know that we have archived this account." Yes, it's a digital farewell to the platform, which has seen its fair share of upheavals.
Now, you might be wondering what prompted this dramatic exit. The ABC, notorious for keeping Australians informed, has determined that X is no longer the belle of the ball. Other social applications are taking the attention and increasing engagement, leaving X in the dust.
"The vast majority of ABC's social media audience is located on official sites on YouTube, Facebook, Instagram, and TikTok," they stated, referring to TikTok's growing popularity. It's like a popularity contest, and X didn't make it to the end.
But here's the catch: ABC didn't suddenly decide to terminate ties one day. Oh no, they've been considering this move for quite some time. They also conducted a test by shutting down a few X accounts earlier to see how it affected things. Surprisingly, it increased traffic on their other X accounts, similar to a game of digital dominoes.
But that's not all; they have a beef with X's moderation game. According to ABC, a lot more negativity is lurking about due to developments under Musk's watchful eye. Interactions between toxins? They've observed a few and want to attend a different type of party.
Not to mention the cold, hard cash. The ABC revealed how X is changing its pricing plan, denting the wallet. It might not seem like much, but when you've got over 56 separate regional offices to manage, those costs add up faster than a kangaroo on a sugar rush.
Now, before you dismiss this as simply another minor shift in the digital realm, reconsider. The fact that a major news organization like ABC is evaluating its X connection says a lot. As a result of Musk's public comments, an increasing number of news outlets are raising an eyebrow at X.
So, what's the final word? While Elon is busy transforming X into something new, losing its position as the ultimate source for real-time news might be devastating. Consider a future where reporters replace their X updates with Threads; the tide may change.
But, hey, don't rule out X just yet. Who knows what the future holds with its sights set on video content and new horizons? But one thing is sure: losing a significant player like the ABC could be a better score on X's report card. Time will tell if this is merely a blip or the start of a more significant trend in Australia.
Read next: TikTok Threatens To Remove AI Content That Hasn’t Been Disclosed By Users While Re-Adding Its 10-Minute Video Recording Option
Just this week, ABC announced its big news with a post that began, "G'day! We just wanted to let you know that we have archived this account." Yes, it's a digital farewell to the platform, which has seen its fair share of upheavals.
Now, you might be wondering what prompted this dramatic exit. The ABC, notorious for keeping Australians informed, has determined that X is no longer the belle of the ball. Other social applications are taking the attention and increasing engagement, leaving X in the dust.
"The vast majority of ABC's social media audience is located on official sites on YouTube, Facebook, Instagram, and TikTok," they stated, referring to TikTok's growing popularity. It's like a popularity contest, and X didn't make it to the end.
But here's the catch: ABC didn't suddenly decide to terminate ties one day. Oh no, they've been considering this move for quite some time. They also conducted a test by shutting down a few X accounts earlier to see how it affected things. Surprisingly, it increased traffic on their other X accounts, similar to a game of digital dominoes.
But that's not all; they have a beef with X's moderation game. According to ABC, a lot more negativity is lurking about due to developments under Musk's watchful eye. Interactions between toxins? They've observed a few and want to attend a different type of party.
Not to mention the cold, hard cash. The ABC revealed how X is changing its pricing plan, denting the wallet. It might not seem like much, but when you've got over 56 separate regional offices to manage, those costs add up faster than a kangaroo on a sugar rush.
Now, before you dismiss this as simply another minor shift in the digital realm, reconsider. The fact that a major news organization like ABC is evaluating its X connection says a lot. As a result of Musk's public comments, an increasing number of news outlets are raising an eyebrow at X.
So, what's the final word? While Elon is busy transforming X into something new, losing its position as the ultimate source for real-time news might be devastating. Consider a future where reporters replace their X updates with Threads; the tide may change.
But, hey, don't rule out X just yet. Who knows what the future holds with its sights set on video content and new horizons? But one thing is sure: losing a significant player like the ABC could be a better score on X's report card. Time will tell if this is merely a blip or the start of a more significant trend in Australia.
Read next: TikTok Threatens To Remove AI Content That Hasn’t Been Disclosed By Users While Re-Adding Its 10-Minute Video Recording Option
