Data privacy has become a hot button issue as of late because of the fact that this is the sort of thing that could potentially end up determining how much safety average consumers can enjoy online. There have been some recent seismic shifts that have made it harder for companies to collect data than might have been the case otherwise, and as one of the foremost data collectors in the world, Meta has a lot to say about these changes.
With all of that having been said and now out of the way, it is important to note that the tech juggernaut just partnered with Deloitte to release a report about the state of digital privacy rights today. In this report, Meta highlights so called Privacy Enhancing Technology as a prime concern. This consists of clean rooms for data, as well as the stripping away of personal identifiers from any and all data that is being collected.
This has the benefit of offering consumers more privacy than might have been the case otherwise, but in spite of the fact that this is the case, it might require marketers to get with the times. Third party cookies have been the foundation of the digital marketing ecosystem for quite some time now, but they are quickly being replaced by PETs with all things having been considered and taken into account.
Meta suggests that marketers should become aware of the manner in which data is collected and processed by their firm or organization. While there will be some considerable transformations in this space, these changes also mean that new opportunities will start to arise which may very well enable marketers to have an easier job in the future.
It will be interesting to see how Meta itself reacts to these changes. The company has been wracked with problems after the deprecating of third party cookies as well as Apple’s App Tracking Transparency protocol. With its stock price plummeting, Meta will need to adapt to this brave new world just like any other member of the marketing industry would have to.
Read next: AI Based Tools Might Increase Global GDP By $1.5 Trillion
With all of that having been said and now out of the way, it is important to note that the tech juggernaut just partnered with Deloitte to release a report about the state of digital privacy rights today. In this report, Meta highlights so called Privacy Enhancing Technology as a prime concern. This consists of clean rooms for data, as well as the stripping away of personal identifiers from any and all data that is being collected.
This has the benefit of offering consumers more privacy than might have been the case otherwise, but in spite of the fact that this is the case, it might require marketers to get with the times. Third party cookies have been the foundation of the digital marketing ecosystem for quite some time now, but they are quickly being replaced by PETs with all things having been considered and taken into account.
Meta suggests that marketers should become aware of the manner in which data is collected and processed by their firm or organization. While there will be some considerable transformations in this space, these changes also mean that new opportunities will start to arise which may very well enable marketers to have an easier job in the future.
It will be interesting to see how Meta itself reacts to these changes. The company has been wracked with problems after the deprecating of third party cookies as well as Apple’s App Tracking Transparency protocol. With its stock price plummeting, Meta will need to adapt to this brave new world just like any other member of the marketing industry would have to.
Read next: AI Based Tools Might Increase Global GDP By $1.5 Trillion
