Apollo, a popular third-party app for Reddit, met its demise as Reddit made the decision to restrict access to its API to third-party developers. The move sparked controversy, leading to several subreddits initiating strikes and certain consumers abandoning the platform. Now that the dust has settled, there's an interesting development to note.
Contrary to expectations, Reddit's flagship app experienced a surge in downloads during mid-June, precisely when the conflict between Reddit and Apollo was escalating. This rise can be attributed to two factors - some Apollo consumers opted to stay active on Reddit, and the fuss arising from a plethora of grievances regarding Reddit's choices drew attention to the official app.
Curious about Apollo's popularity? It has been downloaded over 500,000 times in 2023 and over 4 million times since 2018. On the other hand, Reddit's app saw a significant boost, with an estimated 3.6 million downloads, marking a 17% increase compared to the previous month, likely bolstered by the recent controversy.
As for revenue, Reddit's mobile apps don't rake in a substantial amount from in-app purchases, surprising many. The combined net revenue from the App Store and Google Play amounts to $16,000 per day, with the App Store contributing to 70.5% of that profit.
Following the surge in July, income experienced a brief upswing, reaching $20,000 per day for approximately seven days. This boost could be attributed to novel consumers choosing to remain loyal to the endorsed application. However, this upward trend couldn't be sustained, and revenue dropped soon after. As of now, the net revenue has plummeted by 10% to approximately $11,000 per day.
After the sudden increase in July, income experienced a brief upswing, reaching $20,000 per day for approximately seven days. This boost could be attributed to fresh users choosing to remain loyal to the endorsed application.
When compared to other social platforms that effectively monetize their users, Reddit seems to be leaving a substantial amount of money on the table. This decline in revenue may delight those who have been critical of Reddit's decisions, while others may argue that these figures are quite minute to be of significant consequence.
In conclusion, the closure of Apollo and the subsequent API restrictions had a surprising effect on Reddit's official app, leading to a surge in downloads and a temporary revenue boost. However, sustaining this growth remains a challenge, and Reddit might need to explore more effective monetization strategies to capitalize on its large user base. The rivalry between third-party apps and official platforms continues, but for now, Reddit's flagship app stands victorious.
H/T: Appfigures
Read next: TikTok Takes the Crown: Unraveling Q2 2023's App Adventures!
Contrary to expectations, Reddit's flagship app experienced a surge in downloads during mid-June, precisely when the conflict between Reddit and Apollo was escalating. This rise can be attributed to two factors - some Apollo consumers opted to stay active on Reddit, and the fuss arising from a plethora of grievances regarding Reddit's choices drew attention to the official app.
Curious about Apollo's popularity? It has been downloaded over 500,000 times in 2023 and over 4 million times since 2018. On the other hand, Reddit's app saw a significant boost, with an estimated 3.6 million downloads, marking a 17% increase compared to the previous month, likely bolstered by the recent controversy.
As for revenue, Reddit's mobile apps don't rake in a substantial amount from in-app purchases, surprising many. The combined net revenue from the App Store and Google Play amounts to $16,000 per day, with the App Store contributing to 70.5% of that profit.
Following the surge in July, income experienced a brief upswing, reaching $20,000 per day for approximately seven days. This boost could be attributed to novel consumers choosing to remain loyal to the endorsed application. However, this upward trend couldn't be sustained, and revenue dropped soon after. As of now, the net revenue has plummeted by 10% to approximately $11,000 per day.
After the sudden increase in July, income experienced a brief upswing, reaching $20,000 per day for approximately seven days. This boost could be attributed to fresh users choosing to remain loyal to the endorsed application.
When compared to other social platforms that effectively monetize their users, Reddit seems to be leaving a substantial amount of money on the table. This decline in revenue may delight those who have been critical of Reddit's decisions, while others may argue that these figures are quite minute to be of significant consequence.
In conclusion, the closure of Apollo and the subsequent API restrictions had a surprising effect on Reddit's official app, leading to a surge in downloads and a temporary revenue boost. However, sustaining this growth remains a challenge, and Reddit might need to explore more effective monetization strategies to capitalize on its large user base. The rivalry between third-party apps and official platforms continues, but for now, Reddit's flagship app stands victorious.
H/T: Appfigures
Read next: TikTok Takes the Crown: Unraveling Q2 2023's App Adventures!
