Search engine optimization has become a veritable industry in its own right, but in spite of the fact that this is the case, there are still significant challenges that professionals can face when it comes to increasing the visibility of a webpage on an SERP. The folks over at SEMRush have been kind enough to come up with a cheat sheet because of the fact that this is the sort of thing that could potentially end up making it a lot easier for SEO professionals to reach their goals.
With all of that having been said and now out of the way, it is important to note that there are numerous shortcuts that can be used in this regard. For example, if you are managing multiple pages but you only want to find the ones that a use a specific keyword in the title, you can use the intitle: shortcut to get things done.
Adding the keyword you are looking for after intitle: will help you to see all of the webpages that you are trying to check out. If you need to find webpages that have the word “pizza” in the title, you need only use intitle:pizza and they will be pulled up in an instant. One way to modify this is by using allintitle: if you need to locate specific words that have been tagged.
Another great shortcut that SEO professionals should seriously consider using is related: which can prove beneficial in situations where you want to find sites that have some degree of similarity to a particular domain. In instances where you are on the lookout for websites like the New York Times, you have to use related:nytimes.com to find the relevant results.
Inputting virtually any web domain after the related: shortcut will be the key to discovering competitors which can then be used to ascertain whether or not your SEO is up to the mark. However, it also bears mentioning that capitalizing certain words in your search query can have a huge impact on the search results you end up looking at.
Using OR in all caps will bring up search results that are related to one of two terms, but if you were to use AND, the search results will pertain to both of the terms that are mentioned with all things having been considered and taken into account. If you want to exclude a particular term, you can use the minus sign (-) to remove it from the search engine’s algorithm.
What’s more, if you need the search results to contain an exact term, using that word in parantheses might prove useful. Typing in “best barber in Chicago” will provide more precise results than if you were to avoid using brackets, so this is something that can be used by SEO experts and consumers alike.
Finally, operators like site: can enable you to get search results from a particular website instead of the entirety of the internet which can be great for research purposes and the like. All in all, Google has provided an abundance of operators that can be used to narrow down or widen the scope of search results based on your needs.
Read next: How Long Does It Take for Creators to Become Financially Independent?
With all of that having been said and now out of the way, it is important to note that there are numerous shortcuts that can be used in this regard. For example, if you are managing multiple pages but you only want to find the ones that a use a specific keyword in the title, you can use the intitle: shortcut to get things done.
Adding the keyword you are looking for after intitle: will help you to see all of the webpages that you are trying to check out. If you need to find webpages that have the word “pizza” in the title, you need only use intitle:pizza and they will be pulled up in an instant. One way to modify this is by using allintitle: if you need to locate specific words that have been tagged.
Another great shortcut that SEO professionals should seriously consider using is related: which can prove beneficial in situations where you want to find sites that have some degree of similarity to a particular domain. In instances where you are on the lookout for websites like the New York Times, you have to use related:nytimes.com to find the relevant results.
Inputting virtually any web domain after the related: shortcut will be the key to discovering competitors which can then be used to ascertain whether or not your SEO is up to the mark. However, it also bears mentioning that capitalizing certain words in your search query can have a huge impact on the search results you end up looking at.
Using OR in all caps will bring up search results that are related to one of two terms, but if you were to use AND, the search results will pertain to both of the terms that are mentioned with all things having been considered and taken into account. If you want to exclude a particular term, you can use the minus sign (-) to remove it from the search engine’s algorithm.
What’s more, if you need the search results to contain an exact term, using that word in parantheses might prove useful. Typing in “best barber in Chicago” will provide more precise results than if you were to avoid using brackets, so this is something that can be used by SEO experts and consumers alike.
Finally, operators like site: can enable you to get search results from a particular website instead of the entirety of the internet which can be great for research purposes and the like. All in all, Google has provided an abundance of operators that can be used to narrow down or widen the scope of search results based on your needs.
Read next: How Long Does It Take for Creators to Become Financially Independent?
