The rapid rise of TikTok led to many other platforms such as YouTube scrambling to change things up because of the fact that this is the sort of thing that could potentially end up keeping them competitive. YouTube did this by launching its brand new Shorts platform, and they needed to get as many creators onboard as possible in order to make their short form content more viable than might have been the case otherwise.
With all of that having been said and now out of the way, it is important to note that there has been a massive 485% increase in the number of creators who are earning money from posting YouTube shorts. This data comes from a creator fintech organization named Mediacube which surveyed over 2,600 creators to see if they were utilizing Shorts to the fullest possible extent.
70% of the creators that are working with the company are based in Europe, with 10.5% hailing from Latin America, 4.1% from Canada and the US, and 15% were spread across the MENA and APAC regions with all things having been considered and taken into account. It turns out that most of these creators have already started receiving payments from their Shorts content.
Prior to the monetization program getting rolled out in February, only a select group of creators could draw payments from a fixed $100 million Shorts fund that had a monthly $10,000 cap. YouTube now allows limitless payments to be received, but in spite of the fact that this is the case the average pay-out per thousand views is still markedly lower than for long form content.
However, earnings rates are still increasing. Creators that are represented by Mediacube found their payments rising by 75%, going from a total of $114,000 in February to $198,000 by March. A 75% increase in just the span of a month strongly suggests that Shorts creators are going to rise in prominence over the course of the year. While TikTok is still reigning supreme for short form content, YouTube is doing a decent job of creating a viable product that can compete with the Chinese app.
Read next: VPN Restrictions Impact 47.3% of Global Population
With all of that having been said and now out of the way, it is important to note that there has been a massive 485% increase in the number of creators who are earning money from posting YouTube shorts. This data comes from a creator fintech organization named Mediacube which surveyed over 2,600 creators to see if they were utilizing Shorts to the fullest possible extent.
70% of the creators that are working with the company are based in Europe, with 10.5% hailing from Latin America, 4.1% from Canada and the US, and 15% were spread across the MENA and APAC regions with all things having been considered and taken into account. It turns out that most of these creators have already started receiving payments from their Shorts content.
Prior to the monetization program getting rolled out in February, only a select group of creators could draw payments from a fixed $100 million Shorts fund that had a monthly $10,000 cap. YouTube now allows limitless payments to be received, but in spite of the fact that this is the case the average pay-out per thousand views is still markedly lower than for long form content.
However, earnings rates are still increasing. Creators that are represented by Mediacube found their payments rising by 75%, going from a total of $114,000 in February to $198,000 by March. A 75% increase in just the span of a month strongly suggests that Shorts creators are going to rise in prominence over the course of the year. While TikTok is still reigning supreme for short form content, YouTube is doing a decent job of creating a viable product that can compete with the Chinese app.
Read next: VPN Restrictions Impact 47.3% of Global Population
