It seems like Elon Musk may really need to find a better solution for Twitter than Blue subscriptions as the firm’s relationship with the media reaches a new low.
The news comes as thousands of accounts on the app were stripped of their Legacy Verification Account status. And that does make sense because a lot of those affected were leading media publishing houses and top-of-the-line journalists.
The app’s demand to pay for verification does not seem to interest the masses and people would much rather leave their accounts deactivated than anything else.
While the news of blue tick removal affects all on the platform, it’s one group of people who are the most worried and that is organizations affiliated with the media. So many editors and media executives need to pull up their pants and make the decision to either spend or bid farewell to verification on the app. But as many refuse to pay because they don’t intend on adding more value to Musk’s enterprise, the number of media on the app is really going down by huge figures.
In case you’re wondering why that is a problem, well, it’s the media that is the most active in terms of aligning facts and putting out the news on the app. And with the platform already having major struggles with misinformation and impersonation, it’s going to get tough to decipher who to trust and who not to with facts being thrown out from all directions.
The price list for the firm is not the same as the average account holder. It stands at $1000 a month and an additional $50 per seat. Since firms like the NYT have 43 official brand accounts, it would mean getting $3000 a month and not including any of its leading reporters who have separate accounts.
When The New York Times said it was not keen on this offer and would not pay up, it was the first account to be stripped of the Legacy Blue Verification status while all others were put on hold. And then starting yesterday, we saw the rest of the accounts that did not pay up have the status stripped away.
As confirmed by Bloomberg, the figures and stats for this matter prove how Twitter is now producing a much lower figure for traffic to both news and media houses than other arch-rival apps in the industry. And that can obviously be a problem.
On the other hand, as spotted by Matt Navarra, Twitter is also emailing it advertisers that they need to "subscribe to Twitter Blue or Verified Organizations to continue running ads!", which can be a red flag for some advertisers.
Read next: What US State Has the Best Internet?
The news comes as thousands of accounts on the app were stripped of their Legacy Verification Account status. And that does make sense because a lot of those affected were leading media publishing houses and top-of-the-line journalists.
The app’s demand to pay for verification does not seem to interest the masses and people would much rather leave their accounts deactivated than anything else.
While the news of blue tick removal affects all on the platform, it’s one group of people who are the most worried and that is organizations affiliated with the media. So many editors and media executives need to pull up their pants and make the decision to either spend or bid farewell to verification on the app. But as many refuse to pay because they don’t intend on adding more value to Musk’s enterprise, the number of media on the app is really going down by huge figures.
In case you’re wondering why that is a problem, well, it’s the media that is the most active in terms of aligning facts and putting out the news on the app. And with the platform already having major struggles with misinformation and impersonation, it’s going to get tough to decipher who to trust and who not to with facts being thrown out from all directions.
The price list for the firm is not the same as the average account holder. It stands at $1000 a month and an additional $50 per seat. Since firms like the NYT have 43 official brand accounts, it would mean getting $3000 a month and not including any of its leading reporters who have separate accounts.
When The New York Times said it was not keen on this offer and would not pay up, it was the first account to be stripped of the Legacy Blue Verification status while all others were put on hold. And then starting yesterday, we saw the rest of the accounts that did not pay up have the status stripped away.
As confirmed by Bloomberg, the figures and stats for this matter prove how Twitter is now producing a much lower figure for traffic to both news and media houses than other arch-rival apps in the industry. And that can obviously be a problem.
WOW... Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0
— Matt Navarra (@MattNavarra) April 21, 2023
On the other hand, as spotted by Matt Navarra, Twitter is also emailing it advertisers that they need to "subscribe to Twitter Blue or Verified Organizations to continue running ads!", which can be a red flag for some advertisers.
Read next: What US State Has the Best Internet?
