Elon Musk and his team of executives appear to be on a mission to get more and more users of the app to subscribe to Twitter Blue.
They’ve been busy trying to persuade them by setting out more benefits while stripping the rest of their exclusive features. But a new report by Similarweb is shedding light on some alarming statistics.
Just 4% of those that paid the Twitter Blue Sales webpage a visit in the past month ended up buying the subscription. This is per new traffic data on the web. Moreover, it further unveiled how 116,000 individuals ended up signing for this in March, where such subscriptions cost them $8.
This happens to be in stark comparison to nearly 2.6 million people that visited the sales page, depending on the estimates garnered from Simlarewb. This takes into consideration internet traffic.
So as you can see, that’s a 40% rise from the February report which had the app showing 290,000 subscribers from all around the world. Still, it’s less than 1% of the platform’s 500 million users engage with the app each month.
Tech billionaire Elon Musk seems to be keener now more than ever to make his Twitter Blue shine in a crowd full of people. Late last month, he said the platform would get rid of the legacy ticks. The latter is the name given to checkmarks that provide users with verification that their accounts are authentic.
So if you don’t sign up, you lost that status and that could have some serious consequences on your activity and followers on the app. The billionaire says that this is a decision that needs to be done to curb the growing number of spam accounts we see on the platform.
Unfortunately, things didn’t quite go as planned for him. The deadline designated for the stripping of this legacy tick was April 1 and those accounts that failed to subscribe claim to still have the blue verification tick as a part of their profile.
The only account that did lose out on its verification tick was The New York Times and that’s because it boldly claimed in public how it was not keen on making any payments for the Twitter Blue Subscription.
It seems like Twitter’s engineers don’t know how to get rid of the ticks themselves. They’re struggling as we speak. So what they have done is decided to keep the legacy for now and figure out a plan on how to make the system work in terms of getting rid of the legacy by the masses.
But what’s the big deal with Twitter Blue? Are there any major benefits attached or not? Well, the thing is that you get the same tick that was previously allocated only to those big shots in the industry.
Be it an actor, model, or any other famous personality- the blue tick meant big things. But now, even the common man can get it. Moreover, the initial launch of the feature saw a lot of trolls serving as impersonations of such celebs and that is what left the company with no choice but to halt this.
Read next: Here Are the Most Essential Digital Marketing Tools for 2023
They’ve been busy trying to persuade them by setting out more benefits while stripping the rest of their exclusive features. But a new report by Similarweb is shedding light on some alarming statistics.
Just 4% of those that paid the Twitter Blue Sales webpage a visit in the past month ended up buying the subscription. This is per new traffic data on the web. Moreover, it further unveiled how 116,000 individuals ended up signing for this in March, where such subscriptions cost them $8.
This happens to be in stark comparison to nearly 2.6 million people that visited the sales page, depending on the estimates garnered from Simlarewb. This takes into consideration internet traffic.
So as you can see, that’s a 40% rise from the February report which had the app showing 290,000 subscribers from all around the world. Still, it’s less than 1% of the platform’s 500 million users engage with the app each month.
Tech billionaire Elon Musk seems to be keener now more than ever to make his Twitter Blue shine in a crowd full of people. Late last month, he said the platform would get rid of the legacy ticks. The latter is the name given to checkmarks that provide users with verification that their accounts are authentic.
So if you don’t sign up, you lost that status and that could have some serious consequences on your activity and followers on the app. The billionaire says that this is a decision that needs to be done to curb the growing number of spam accounts we see on the platform.
Unfortunately, things didn’t quite go as planned for him. The deadline designated for the stripping of this legacy tick was April 1 and those accounts that failed to subscribe claim to still have the blue verification tick as a part of their profile.
The only account that did lose out on its verification tick was The New York Times and that’s because it boldly claimed in public how it was not keen on making any payments for the Twitter Blue Subscription.
It seems like Twitter’s engineers don’t know how to get rid of the ticks themselves. They’re struggling as we speak. So what they have done is decided to keep the legacy for now and figure out a plan on how to make the system work in terms of getting rid of the legacy by the masses.
But what’s the big deal with Twitter Blue? Are there any major benefits attached or not? Well, the thing is that you get the same tick that was previously allocated only to those big shots in the industry.
Be it an actor, model, or any other famous personality- the blue tick meant big things. But now, even the common man can get it. Moreover, the initial launch of the feature saw a lot of trolls serving as impersonations of such celebs and that is what left the company with no choice but to halt this.
Read next: Here Are the Most Essential Digital Marketing Tools for 2023
