Content marketing has become a mainstay of the advertising industry, and a whopping 97% of businesses have seen positive results from focusing on it with all things having been considered and taken into account. In spite of the fact that this is the case, there are still some trends that need to be factored in so that the marketing can become more effective than might have been the case otherwise.
With all of that having been said and now out of the way, it is important to note that there are six major trends that can be noted for 2023. These trends will play a huge role in determining the direction that the industry might be headed in over the course of this year, as well as how things might play out in subsequent years.
One major trend that can be noted has to do with images. A single image can improve the performance of a given article by as much as 51%. Adding up to seven images can bring around 359 extra page views as well, because of the fact that this is the sort of thing that could potentially end up making the page seem more attractive to people that come across it on the internet.
Adding over seven images can also lead to 14 extra shares which can have a compounding effect since it will vastly increase the number of users that will come across your content in the wild. You can also gain up to 60 more backlinks by optimizing the presence of images in all of your content.
If there is one thing that marketers need to be more careful about moving forward, it is the kind of research that they take part in. This research will be crucial since it will help marketers to better understand all that they need to do for the users that they are trying to target.
As the marketing landscape continues to shift and transform into something brand new, video will play a role in boosting results. Images and videos are clearly the way forward as far as marketing is concerned.
H/T: Semrush
Read next: What Organic Advertising do Marketers Prefer?
With all of that having been said and now out of the way, it is important to note that there are six major trends that can be noted for 2023. These trends will play a huge role in determining the direction that the industry might be headed in over the course of this year, as well as how things might play out in subsequent years.
One major trend that can be noted has to do with images. A single image can improve the performance of a given article by as much as 51%. Adding up to seven images can bring around 359 extra page views as well, because of the fact that this is the sort of thing that could potentially end up making the page seem more attractive to people that come across it on the internet.
Adding over seven images can also lead to 14 extra shares which can have a compounding effect since it will vastly increase the number of users that will come across your content in the wild. You can also gain up to 60 more backlinks by optimizing the presence of images in all of your content.
If there is one thing that marketers need to be more careful about moving forward, it is the kind of research that they take part in. This research will be crucial since it will help marketers to better understand all that they need to do for the users that they are trying to target.
As the marketing landscape continues to shift and transform into something brand new, video will play a role in boosting results. Images and videos are clearly the way forward as far as marketing is concerned.
Read next: What Organic Advertising do Marketers Prefer?
