A lawmaker from the US Democratic party says she is working hard to reintroduce a new bill that restricts online firms from gathering data belonging to young users.
Rep Kathy Castor from Florida mentioned the development during a recently held hearing this past week. And that’s where she mentioned how it was time that certain things that were more concerning to her like Big Tech were dealt with appropriately. And this included data brokers really gaining interest in collecting teenage users’ data.
Furthermore, she wants surveillance to stop in this regard and would be making sure that happens.
She similarly elaborated upon how Big Tech firms have enabled advertisers to attack kids for a long list of products that are extremely damaging for them. This includes things like tobacco and e-cigarettes as well as diets low in calories. It would give rise to a range of anxieties on their part to look and feel a certain way, she continued.
The bill in question was the ‘Protection of Vulnerable Children and Youth Act’ and by reintroducing that further, various versions of it would pop up between 2020 and 2021.
Meanwhile, more recent variants of such bills would ensure prohibited websites and platforms do not gain access by minors below the age of 18 and hence they won’t be served damaging ads based on what their online activity appears like also no personal information would be passed on similarly.
This bill would also bar webpages and platforms from taking personal data through users between the 13 to 17 age bracket without them giving specific consent for this behavior. The only exception is the extent to which such data is required to provide services and support the whole internal operation endeavor.
So many lawmakers from the industry took part in the hearing and really seemed motivated to support the stance taken up as well as motivation to provide support for American Data Privacy and Protection Act. The latter is the name given to a bill that was set out in 2022.
This proposed law would set out new restrictions on firms including a major ban on the collection and processing of data related to individuals’ cross-site activity for the sake of advertising.
Furthermore, such bans would outlaw the form of behavioral targeting by hindering firms from putting out ads to those on the web, based on what they’re browsing.
Read next: Trouble For Twitter As New Research Proves People Are More Likely To Quit The App Than Buy A Subscription Amid Drop In Usage
Rep Kathy Castor from Florida mentioned the development during a recently held hearing this past week. And that’s where she mentioned how it was time that certain things that were more concerning to her like Big Tech were dealt with appropriately. And this included data brokers really gaining interest in collecting teenage users’ data.
Furthermore, she wants surveillance to stop in this regard and would be making sure that happens.
She similarly elaborated upon how Big Tech firms have enabled advertisers to attack kids for a long list of products that are extremely damaging for them. This includes things like tobacco and e-cigarettes as well as diets low in calories. It would give rise to a range of anxieties on their part to look and feel a certain way, she continued.
The bill in question was the ‘Protection of Vulnerable Children and Youth Act’ and by reintroducing that further, various versions of it would pop up between 2020 and 2021.
Meanwhile, more recent variants of such bills would ensure prohibited websites and platforms do not gain access by minors below the age of 18 and hence they won’t be served damaging ads based on what their online activity appears like also no personal information would be passed on similarly.
This bill would also bar webpages and platforms from taking personal data through users between the 13 to 17 age bracket without them giving specific consent for this behavior. The only exception is the extent to which such data is required to provide services and support the whole internal operation endeavor.
So many lawmakers from the industry took part in the hearing and really seemed motivated to support the stance taken up as well as motivation to provide support for American Data Privacy and Protection Act. The latter is the name given to a bill that was set out in 2022.
This proposed law would set out new restrictions on firms including a major ban on the collection and processing of data related to individuals’ cross-site activity for the sake of advertising.
Furthermore, such bans would outlaw the form of behavioral targeting by hindering firms from putting out ads to those on the web, based on what they’re browsing.
Read next: Trouble For Twitter As New Research Proves People Are More Likely To Quit The App Than Buy A Subscription Amid Drop In Usage
