Google has been doing a lot of work to make its flagship search engine product more effective than might have been the case otherwise. In spite of the fact that this is the case, not all of the features that had become commonplace on Google’s SERP are going to stay for good. One of the most widely seen additions to Google’s SERP has been reaching fewer and fewer users as of late.
With all of that having been said and now out of the way, it is important to note that this is all coming in the aftermath of Google updating its product reviews feature. This seems to suggest that there is a negative correlation between product reviews and various search snippets.
The snippet in question is the famous People Also Ask section. It essentially shows users questions that might be relevant to the search queries that they typed out, but a report from Semrush indicated that it is being seen as much as 63.82% less frequently than might have been the case otherwise.
RankRanger also released a report that weighed in on what might be going on right now. According to this report, Google’s People Also Ask section is being sent out to 74% fewer users with all things having been considered and taken into account.
One thing to note here is that this drop occurred all of a sudden but then stabilized. That indicates that it might have been intentional on Google’s part. The tech giant may have been looking to declutter its SERP because of the fact that this is the sort of thing that could potentially end up making it more streamlined.
This section was rather popular with users, so this change might not be received all that well. However, others might say that it is going to help sites receive traffic. Google has been notorious for taking content from sites and showing it to its searchers without allowing them to click to the site in question. Such a chance might be a boon for websites that are struggling to keep their numbers up.
Read next: Video Previews Can Boost Downloads, So Why Do Only 10% of Apps Use Them?
With all of that having been said and now out of the way, it is important to note that this is all coming in the aftermath of Google updating its product reviews feature. This seems to suggest that there is a negative correlation between product reviews and various search snippets.
The snippet in question is the famous People Also Ask section. It essentially shows users questions that might be relevant to the search queries that they typed out, but a report from Semrush indicated that it is being seen as much as 63.82% less frequently than might have been the case otherwise.
RankRanger also released a report that weighed in on what might be going on right now. According to this report, Google’s People Also Ask section is being sent out to 74% fewer users with all things having been considered and taken into account.
One thing to note here is that this drop occurred all of a sudden but then stabilized. That indicates that it might have been intentional on Google’s part. The tech giant may have been looking to declutter its SERP because of the fact that this is the sort of thing that could potentially end up making it more streamlined.
This section was rather popular with users, so this change might not be received all that well. However, others might say that it is going to help sites receive traffic. Google has been notorious for taking content from sites and showing it to its searchers without allowing them to click to the site in question. Such a chance might be a boon for websites that are struggling to keep their numbers up.
Read next: Video Previews Can Boost Downloads, So Why Do Only 10% of Apps Use Them?
