Google is famous for being a search engine company, but in spite of the fact that this is the case, the tech juggernaut also has a fair amount of power over the digital ad industry. As the premier location for online ads, Google has a responsibility to ensure that digital marketing campaigns that go up on its SERP follow all of its policies down to the last letter.
With all of that having been said and now out of the way, it is important to note that Google cracked down heavily on ads that violated its content policies in 2022. According to the latest Ads Safety Report that Google just put out, the tech company removed 5.2 billion ads in 2022 for policy violations, and it restricted a further 4.3 billion as well.
Furthermore, Google ended up suspending the accounts of 6.7 million publishers because of the fact that this is the sort of thing that could potentially end up preventing them from committing repeat offenses. This will do a lot to make the landscape of digital ads better than might have been the case otherwise, and it reveals that Google is taking its current role quite seriously.
This represents a massive uptick from the approximately 2 billion ads that Google blocked or removed back in 2021 with all things having been considered and taken into account. Spam ads placed by scammers that abused the network were hit the most, with 1.39 billion ads being removed for trying to circumvent the safety features added to the network.
562 million ads were also removed for trademark violations, with 343 million being taken down due to legal requests that Google may have received. Google is placing several restrictions on digital ads, and it will be interesting to see the kind of impact that this has on the overall industry.
Google’s ads have been seeing a marked decline in quality over the years. Steps like these will help to protect its platform from abusive and malicious advertisers, which will help Google users to obtain a higher level of safety while they are surfing the web.
Read next: Google Reorganizes Its Assistant Team To Direct More Focus On Its AI Chatbot Bard
With all of that having been said and now out of the way, it is important to note that Google cracked down heavily on ads that violated its content policies in 2022. According to the latest Ads Safety Report that Google just put out, the tech company removed 5.2 billion ads in 2022 for policy violations, and it restricted a further 4.3 billion as well.
Furthermore, Google ended up suspending the accounts of 6.7 million publishers because of the fact that this is the sort of thing that could potentially end up preventing them from committing repeat offenses. This will do a lot to make the landscape of digital ads better than might have been the case otherwise, and it reveals that Google is taking its current role quite seriously.
This represents a massive uptick from the approximately 2 billion ads that Google blocked or removed back in 2021 with all things having been considered and taken into account. Spam ads placed by scammers that abused the network were hit the most, with 1.39 billion ads being removed for trying to circumvent the safety features added to the network.
562 million ads were also removed for trademark violations, with 343 million being taken down due to legal requests that Google may have received. Google is placing several restrictions on digital ads, and it will be interesting to see the kind of impact that this has on the overall industry.
Google’s ads have been seeing a marked decline in quality over the years. Steps like these will help to protect its platform from abusive and malicious advertisers, which will help Google users to obtain a higher level of safety while they are surfing the web.
Read next: Google Reorganizes Its Assistant Team To Direct More Focus On Its AI Chatbot Bard
