Making a video used to be a very costly and time intensive endeavor, but modern technology has made it far easier than might have been the case otherwise. In spite of the fact that this is the case, getting the same kind of reach for the videos that you do end up creating has become far more difficult than it ever was in the past.
While there are a multitude of social media platforms that you can post videos on, these platforms are often unable or perhaps unwilling to give you decent reach if you cross post. With all of that having been said and now out of the way, it is important to note that posting YouTube links to other social media platforms might be the worst way to get your content out there to a wider audience that would be willing to pay attention to it.
Social media platforms such as Facebook and Twitter often bury YouTube links because of the fact that this is the sort of thing that could potentially end up allowing people to prioritize posting native links. They don’t want to send traffic away from their sites, so they often reduce reach so that people are disincentivized from posting YouTube links and instead upload the videos directly to their own platforms.
Twitter is by far the worst platform in this regard, with YouTube links barely getting any views. That is a problem considering just how poor the performance of Twitter’s native video uploading system is, and it can have a harmful impact on users who want to leverage their Twitter followings to get more eyes on their content with all things having been considered and taken into account.
LinkedIn performs marginally better, but even there YouTube links tend to underperform when compared to directly uploaded videos and the like. This just goes to show that you need to post content onto every single platform directly. You can no longer rely on just YouTube to tide you over, otherwise you will remain full locked into the YouTube ecosystem and social media algorithms will inhibit your reach in several different ways.
Data via HootSuite
Read next: Digital Publishing Revenues Soar 3% as Subscription Success Continues
While there are a multitude of social media platforms that you can post videos on, these platforms are often unable or perhaps unwilling to give you decent reach if you cross post. With all of that having been said and now out of the way, it is important to note that posting YouTube links to other social media platforms might be the worst way to get your content out there to a wider audience that would be willing to pay attention to it.
Social media platforms such as Facebook and Twitter often bury YouTube links because of the fact that this is the sort of thing that could potentially end up allowing people to prioritize posting native links. They don’t want to send traffic away from their sites, so they often reduce reach so that people are disincentivized from posting YouTube links and instead upload the videos directly to their own platforms.
Twitter is by far the worst platform in this regard, with YouTube links barely getting any views. That is a problem considering just how poor the performance of Twitter’s native video uploading system is, and it can have a harmful impact on users who want to leverage their Twitter followings to get more eyes on their content with all things having been considered and taken into account.
LinkedIn performs marginally better, but even there YouTube links tend to underperform when compared to directly uploaded videos and the like. This just goes to show that you need to post content onto every single platform directly. You can no longer rely on just YouTube to tide you over, otherwise you will remain full locked into the YouTube ecosystem and social media algorithms will inhibit your reach in several different ways.
Read next: Digital Publishing Revenues Soar 3% as Subscription Success Continues
