Netflix has been playing a lot of mind games with its customers, or alternatively the company is showing everyone just how mismanaged it truly is with all things having been considered and taken into account. The streaming giant recently announced that it will be cracking down on password sharing and having people log in from the same Wi-Fi in order to prove their identity, only to roll this statement back not long after.
With all of that having been said and now out of the way, it is important to note that Netflix tried to clarify that this announcement was only meant for users in a few select Latin American countries. In spite of the fact that this is the case, Netflix has made matters even more confusing after rolling out password sharing bans in Canada as well.
Canadian users who tried to log on to Netflix today were given a bit of a rude awakening, with the platform telling them that password sharing is no longer going to be allowed. However, Netflix might be justified in this decision. The streaming platform has mentioned how difficult it has become for it to reinvest in the production of shows due to many of its 100 million users sharing their passwords and allowing others to use their accounts.
Netflix will obviously want to figure out a way to eke out some extra revenue from their unregistered users, and this might be the best way to go about doing that. Some users are criticizing the primary location caveat, though. It could lead to them having much more restricted access to their accounts than might have been the case otherwise, and that might not be sustainable in the long run.
If Netflix wants to bring password sharers into its subscriber base officially, the company might want to use a less hard headed approach. Having to set up a primary location and sign in from there once a month might not be feasible for people that travel a lot for work, or for those that are on an extended holiday that will last more than a month.
Read next: Netflix Reaches 600,000 Monthly Active Users For Its Advertising Tier
With all of that having been said and now out of the way, it is important to note that Netflix tried to clarify that this announcement was only meant for users in a few select Latin American countries. In spite of the fact that this is the case, Netflix has made matters even more confusing after rolling out password sharing bans in Canada as well.
Canadian users who tried to log on to Netflix today were given a bit of a rude awakening, with the platform telling them that password sharing is no longer going to be allowed. However, Netflix might be justified in this decision. The streaming platform has mentioned how difficult it has become for it to reinvest in the production of shows due to many of its 100 million users sharing their passwords and allowing others to use their accounts.
Netflix will obviously want to figure out a way to eke out some extra revenue from their unregistered users, and this might be the best way to go about doing that. Some users are criticizing the primary location caveat, though. It could lead to them having much more restricted access to their accounts than might have been the case otherwise, and that might not be sustainable in the long run.
If Netflix wants to bring password sharers into its subscriber base officially, the company might want to use a less hard headed approach. Having to set up a primary location and sign in from there once a month might not be feasible for people that travel a lot for work, or for those that are on an extended holiday that will last more than a month.
Read next: Netflix Reaches 600,000 Monthly Active Users For Its Advertising Tier
