The rise of AI such as ChatGPT and Midjourney has raised a lot of questions, namely about the possibility that they might replace human beings at some point in the future. The marketing industry has already started to use ChatGPT for a number of different purposes, but in spite of the fact that this is the case a relatively large proportion of Americans still don’t know what AI is.
With all of that having been said and now out of the way, it is important to note that 52% of the people who participated in a recent YouGov survey stated that they had never heard of ChatGPT, Midjourney, DALL-E or even Lensa AI. These are the biggest forms of AI that can be used to create various forms of content, so it is quite surprising that a majority of survey respondents said that they had never heard of them before.
This might be good for marketers because of the fact that this is the sort of thing that could potentially end up allowing them to use AI generated content without consumers realizing it. However, 47% of survey respondents also stated that they might not like it if they found out that an ad they had seen was generated by AI.
Also, around 49% of the people who are aware of the existence of the aforementioned forms of AI said that they think it will advance considerably in the future which would allow it to surpass humans in terms of creativity. This seems to correspond with the number of people who are uncomfortable with the idea of an AI generated ad that they have not been informed about in advance.
One thing that is not all that surprising in the findings is that younger people are not quite as intimidated by AI as older generations. Only 6% of people between the ages of 18 and 34 said that they don’t know about AI, whereas the number for people aged 55 and older was closer to 18%.
Furthermore, while only 15% of people over the age of 55 said that they were comfortable with AI being used in marketing, the proportion was as high as 43% for Gen Z and Millennials with all things having been considered and taken into account. This seems to suggest that targeting younger crowds could make AI ads more effective than might have been the case otherwise.
All in all, 31% of survey participants said that they are most excited about ChatGPT. However, 39% said that they are not excited about any one particular AI, which means that awareness is still quite low.
Read next: Elon Musk Conveys His Concerns Over Growing Rise Of AI Despite Being The Co-Founder Of OpenAI
With all of that having been said and now out of the way, it is important to note that 52% of the people who participated in a recent YouGov survey stated that they had never heard of ChatGPT, Midjourney, DALL-E or even Lensa AI. These are the biggest forms of AI that can be used to create various forms of content, so it is quite surprising that a majority of survey respondents said that they had never heard of them before.
This might be good for marketers because of the fact that this is the sort of thing that could potentially end up allowing them to use AI generated content without consumers realizing it. However, 47% of survey respondents also stated that they might not like it if they found out that an ad they had seen was generated by AI.
Also, around 49% of the people who are aware of the existence of the aforementioned forms of AI said that they think it will advance considerably in the future which would allow it to surpass humans in terms of creativity. This seems to correspond with the number of people who are uncomfortable with the idea of an AI generated ad that they have not been informed about in advance.
One thing that is not all that surprising in the findings is that younger people are not quite as intimidated by AI as older generations. Only 6% of people between the ages of 18 and 34 said that they don’t know about AI, whereas the number for people aged 55 and older was closer to 18%.
Furthermore, while only 15% of people over the age of 55 said that they were comfortable with AI being used in marketing, the proportion was as high as 43% for Gen Z and Millennials with all things having been considered and taken into account. This seems to suggest that targeting younger crowds could make AI ads more effective than might have been the case otherwise.
All in all, 31% of survey participants said that they are most excited about ChatGPT. However, 39% said that they are not excited about any one particular AI, which means that awareness is still quite low.
Read next: Elon Musk Conveys His Concerns Over Growing Rise Of AI Despite Being The Co-Founder Of OpenAI
