Social media marketing is part of an ever changing landscape. The changes can be so drastic that it can often be difficult for marketers to wrap their heads around them, but in spite of the fact that this is the case they can still make a bit of headway by looking at the data. Here are 8 of the best recommendations that we could find:
Forming an online community can be useful because of the fact that this is the sort of thing that could potentially end up making consumers invested in your brand. 90% of professionals working in the field of social media marketing agree that it can be immensely valuable. 20% of social media users joined a community just this past year, so there’s clearly a lot of room for growth.
Social media is no longer just a place to stay in touch with friends. It’s also becoming a useful ecommerce platform with all things having been considered and taken into account. With around 25% of social media users purchasing something through the platforms, marketers can gain a lot of ground. However, quality is of the utmost importance, since just 21% of buyers said that the products they received met their expectations.
Another really important use for social media is providing customer service. Around 20% of social media users between the ages of 18 and 44 messaged a brand on social media to ask a question. 85% of marketers feel like social media will turn into the primary channel for customer queries, so keeping this in mind should prove useful in the long run.
SEO used to be the single most important aspect of digital marketing, but with all of that having been said and now out of the way it is important to note that it is being surpassed by social media. The vast majority of marketers, or 90% to be precise, feel like social media will be the most popular channel for consumers looking for products. 22% of Millennials and 36% of Gen Z already do that.
It can be tempting to get big name celebrities onboard, but in spite of the fact that this is the case micro-influencers might be more effective. Around 80% of marketers prefer working with micro influencers with anywhere from 1,000 to 99,000 followers. 44% said that it is cheaper, and a similar number also stated that it is easier to form long term relationships with influencers at this scale.
It’s important to create content, but the content you post needs to be at least slightly relatable. 49% of consumers said that they find relatable content a lot easier to keep in mind, which makes it even more beneficial than funny content since just 36% said the same about it. Over two thirds of consumers, 68%, said that they value relatability and authenticity in their content.
H/T: HubSpot
Read next: Here Are the Habits and Tools That Can Make Creatives Successful
1. Emphasize Community Building
Forming an online community can be useful because of the fact that this is the sort of thing that could potentially end up making consumers invested in your brand. 90% of professionals working in the field of social media marketing agree that it can be immensely valuable. 20% of social media users joined a community just this past year, so there’s clearly a lot of room for growth.
2. Treat Social Media Like Ecommerce
Social media is no longer just a place to stay in touch with friends. It’s also becoming a useful ecommerce platform with all things having been considered and taken into account. With around 25% of social media users purchasing something through the platforms, marketers can gain a lot of ground. However, quality is of the utmost importance, since just 21% of buyers said that the products they received met their expectations.
3. Focus on Customer Service
Another really important use for social media is providing customer service. Around 20% of social media users between the ages of 18 and 44 messaged a brand on social media to ask a question. 85% of marketers feel like social media will turn into the primary channel for customer queries, so keeping this in mind should prove useful in the long run.
4. Social Over Search Engines
SEO used to be the single most important aspect of digital marketing, but with all of that having been said and now out of the way it is important to note that it is being surpassed by social media. The vast majority of marketers, or 90% to be precise, feel like social media will be the most popular channel for consumers looking for products. 22% of Millennials and 36% of Gen Z already do that.
5. Micro-Influencers Reign Supreme
It can be tempting to get big name celebrities onboard, but in spite of the fact that this is the case micro-influencers might be more effective. Around 80% of marketers prefer working with micro influencers with anywhere from 1,000 to 99,000 followers. 44% said that it is cheaper, and a similar number also stated that it is easier to form long term relationships with influencers at this scale.
6. Focus on Short Form Video
The rise of TikTok has brought short form video to the fore, and 32% of marketers say that they will be investing more of their budget into short form video than might have been the case otherwise. 42% of marketers also stated that they will be trying their hand at short form video for the first time this year.7. All Content Should Be Relatable
It’s important to create content, but the content you post needs to be at least slightly relatable. 49% of consumers said that they find relatable content a lot easier to keep in mind, which makes it even more beneficial than funny content since just 36% said the same about it. Over two thirds of consumers, 68%, said that they value relatability and authenticity in their content.
8. Don’t Forget Instagram
It might seem like TikTok is the best option, but Instagram might be even better in 2023. The Meta owned social media platform is seeing a huge amount of growth, with 29% of marketers saying that they plan to increase their investments into the platform in 2023. 36% of marketers also mentioned that they’ll be experimenting with Instagram for the very first time in the coming year.
H/T: HubSpot
Read next: Here Are the Habits and Tools That Can Make Creatives Successful
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