Owning an iPhone has always seemed to have a certain level of exclusivity associated with it, and it turns out that Gen Z is taking this to a whole other level. According to a recent survey conducted by Attain, Gen Z comprises 34% of all iPhone users in the US. By comparison, they make up just 10% of Samsung users, which seems to suggest that iPhones are far more appealing to the younger crowd and Samsung is more preferred by older consumers.
With all of that having been said and now out of the way, it is important to note that bullying might be behind this an extent. Many Android users have stated that they are embarrassed to conduct conversations over text because of the fact that this is the sort of thing that could potentially end up revealing their phone type due to the lack of the blue bubble.
This is leading to some members of Gen Z feeling excluded from their friends group, and one Gen Z individual goes so far as to only talk to people face to face instead of over text message. The lack of FaceTime is yet another thing that makes it obvious that someone is not in possession of an iPhone.
While this does say a lot about bullying and how it is pervasive among Gen Z, it also suggests that Apple has done an excellent job of making its product line seem exclusive and therefore essential. Even though Gen Z seems to be applying quite a toxic mentality to the use of iPhones, this doesn’t change the benefits that Apple is receiving by setting its product apart.
However, this could also make the iPhone seem too elite, which could lead to younger Gen Z and the soon to be grown up Gen Alpha to find it less appealing than might have been the case otherwise. The stigma around using Android phones won’t exist forever, and when it goes the iPhone might no longer have exclusivity to drive record breaking sales and profits with all things having been considered and taken into account.
Read next: 68% of Survey Respondents Say They Use VPNs For Business/Personal Use
With all of that having been said and now out of the way, it is important to note that bullying might be behind this an extent. Many Android users have stated that they are embarrassed to conduct conversations over text because of the fact that this is the sort of thing that could potentially end up revealing their phone type due to the lack of the blue bubble.
This is leading to some members of Gen Z feeling excluded from their friends group, and one Gen Z individual goes so far as to only talk to people face to face instead of over text message. The lack of FaceTime is yet another thing that makes it obvious that someone is not in possession of an iPhone.
While this does say a lot about bullying and how it is pervasive among Gen Z, it also suggests that Apple has done an excellent job of making its product line seem exclusive and therefore essential. Even though Gen Z seems to be applying quite a toxic mentality to the use of iPhones, this doesn’t change the benefits that Apple is receiving by setting its product apart.
However, this could also make the iPhone seem too elite, which could lead to younger Gen Z and the soon to be grown up Gen Alpha to find it less appealing than might have been the case otherwise. The stigma around using Android phones won’t exist forever, and when it goes the iPhone might no longer have exclusivity to drive record breaking sales and profits with all things having been considered and taken into account.
Read next: 68% of Survey Respondents Say They Use VPNs For Business/Personal Use
