Emails can be tough to get through, especially when we allow them to accumulate for such a long period of time. People seem to be getting a little overwhelmed with emails, with current data suggesting that we are spending less and less time reading them than we used to. Research from Litmus has confirmed this, with the average time spent reading a single email decreasing by 33% since 2018.
Back in 2018, studies showed that people spent an average of about 13.4 seconds reading an individual email. Now in 2022, this number has declined to just 9 seconds with all things having been considered and taken into account. Not all emails are given the same level of priority either, with about 30% of emails getting less than 2 seconds of attention. Just 29% of emails get the full nine seconds, with 41% getting between 2 to 8 seconds of time.
With all of that having been said and now out of the way, it is important to note that most emails tend to be opened within the 10 am to 11 am timeframe. That makes sense because of the fact that this is the sort of thing that could potentially end up allowing people to get through the first hour of work before settling down to check any emails that they received.
Meanwhile, the least popular time to check emails is between three to four am. That should come as no surprise since this is when people are experiencing their deepest stages of sleep, and trying to check emails won’t end well for anyone involved.
All in all, emails continue to be an important form of communication, but the days when people would read through emails in their entirety might be long behind us. Marketers should take heed of this, otherwise they will get less than two seconds of attention and their marketing campaigns would fail miserably. Creating engaging emails is now more important than ever, and it is essential that the core message get conveyed in under eight seconds or ideally at around five seconds.
Read next: Has Time Online Reached Its Limit?
Back in 2018, studies showed that people spent an average of about 13.4 seconds reading an individual email. Now in 2022, this number has declined to just 9 seconds with all things having been considered and taken into account. Not all emails are given the same level of priority either, with about 30% of emails getting less than 2 seconds of attention. Just 29% of emails get the full nine seconds, with 41% getting between 2 to 8 seconds of time.
With all of that having been said and now out of the way, it is important to note that most emails tend to be opened within the 10 am to 11 am timeframe. That makes sense because of the fact that this is the sort of thing that could potentially end up allowing people to get through the first hour of work before settling down to check any emails that they received.
Meanwhile, the least popular time to check emails is between three to four am. That should come as no surprise since this is when people are experiencing their deepest stages of sleep, and trying to check emails won’t end well for anyone involved.
All in all, emails continue to be an important form of communication, but the days when people would read through emails in their entirety might be long behind us. Marketers should take heed of this, otherwise they will get less than two seconds of attention and their marketing campaigns would fail miserably. Creating engaging emails is now more important than ever, and it is essential that the core message get conveyed in under eight seconds or ideally at around five seconds.
Read next: Has Time Online Reached Its Limit?
