In 2022, the Global smartphone shipment was the lowest ever in nearly the last 10 years. In Q4, global smartphone shipment dropped to 17% YoY. So, according to the overall calculations, this means that smartphone shipments dropped about 11% in 2022 as compared to 2021. These estimations were shared by Canalys which says that 2022 was the lowest sales year for all vendors and most of them are disappointed with this huge drop.
Most people are saying that this is due to the aftereffects of Covid-19 which has been making its impact on the global market since 2020. The situation was similar in 2022 as the pandemic was continuing to affect global smartphone shipment. Vendors say that before the low sales in 2022, they had to go back to 2013 to find the lowest number of sales for global smartphone shipments. In 2013, the circumstances were very different from what they were in 2022 but back then, the technology was still emerging and people were getting used to it.
For Q4 of global smartphone shipment, Apple again rose to the first spot in terms of the highest number of sales. Samsung got the second spot, but it was at the number one spot in 2022 overall.
But in 2021, the market has to experience many constraints as the shipping wasn't as easy as it is in Q4 of 2022. The global smartphone shipment did improve in terms of shipping. But the market doesn't have any high hopes that shipping will increase in 2023. The reason for this is the economic uncertainty and inflation in countries all around the world. This also means that unemployment will rise in many countries, including North America and parts of Europe. But we cannot say anything about China because it is still growing as the world's biggest smartphone market.
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Most people are saying that this is due to the aftereffects of Covid-19 which has been making its impact on the global market since 2020. The situation was similar in 2022 as the pandemic was continuing to affect global smartphone shipment. Vendors say that before the low sales in 2022, they had to go back to 2013 to find the lowest number of sales for global smartphone shipments. In 2013, the circumstances were very different from what they were in 2022 but back then, the technology was still emerging and people were getting used to it.
For Q4 of global smartphone shipment, Apple again rose to the first spot in terms of the highest number of sales. Samsung got the second spot, but it was at the number one spot in 2022 overall.
But in 2021, the market has to experience many constraints as the shipping wasn't as easy as it is in Q4 of 2022. The global smartphone shipment did improve in terms of shipping. But the market doesn't have any high hopes that shipping will increase in 2023. The reason for this is the economic uncertainty and inflation in countries all around the world. This also means that unemployment will rise in many countries, including North America and parts of Europe. But we cannot say anything about China because it is still growing as the world's biggest smartphone market.
Read next: Digital Audio Marketing to Take Center Stage in 2023 as Social Media Trust Plummets
