Privacy scandals have rocked the world of tech one after another these past few years, and it is resulting in the industry suffering from a crisis of trust among consumers. Forbes Advisor recently conducted a survey of 2,000 British people, and this revealed the extent to which public trust of social media platforms has ended up eroding so far.
Meta ended up being the least trusted app developer of all, with 48% of the people who responded to this survey saying that they really don’t trust anything that Meta might have to offer. That’s not surprising considering the shocking revelations that have come out about Meta’s algorithm and how it manages the data of its users, but in spite of the fact that this is the case other social media platforms aren’t all that widely trusted either.
With all of that having been said and now out of the way, it is important to note that Twitter and TikTok have miserably low trust scores as well, with 41% of people not trusting the former and 42% not trusting the latter. That seems to suggest that social media in general is not seen as trustworthy by a decent chunk of the British populace.
As for what app developers Brits trust the most, that honor belonged to PayPal. Amazon and Microsoft were also included in the list of most trusted. It bears mentioning that nine of the ten app developers that got the highest level of trust were established prior to the year 2000, so this crisis of confidence seems to be impacting recent brands more than older ones.
With 90% of British people scared of being hacked, it’s quite understandable that social media is where they are aiming their mistrust. Personal and private data has to be managed effectively, and most social media platforms have failed at that.
Youngsters seem to trust TikTok and Instagram more. That bodes well for the future, since it suggests that these apps will have fewer trust issues and will get their hands on more data once their target demographic becomes the majority in the world.
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Meta ended up being the least trusted app developer of all, with 48% of the people who responded to this survey saying that they really don’t trust anything that Meta might have to offer. That’s not surprising considering the shocking revelations that have come out about Meta’s algorithm and how it manages the data of its users, but in spite of the fact that this is the case other social media platforms aren’t all that widely trusted either.
With all of that having been said and now out of the way, it is important to note that Twitter and TikTok have miserably low trust scores as well, with 41% of people not trusting the former and 42% not trusting the latter. That seems to suggest that social media in general is not seen as trustworthy by a decent chunk of the British populace.
As for what app developers Brits trust the most, that honor belonged to PayPal. Amazon and Microsoft were also included in the list of most trusted. It bears mentioning that nine of the ten app developers that got the highest level of trust were established prior to the year 2000, so this crisis of confidence seems to be impacting recent brands more than older ones.
With 90% of British people scared of being hacked, it’s quite understandable that social media is where they are aiming their mistrust. Personal and private data has to be managed effectively, and most social media platforms have failed at that.
Youngsters seem to trust TikTok and Instagram more. That bodes well for the future, since it suggests that these apps will have fewer trust issues and will get their hands on more data once their target demographic becomes the majority in the world.
