Checking out the biggest search trends of the year can be a great way of seeing what was on people’s minds during that period. Google owns the largest search platform out there, so they are clearly going to have a lot of data that can shed light on what mattered most to people over the past twelve months. 2022 has been a rollercoaster of a year, and Google just announced the biggest trends that it noted in terms of what people were trying to search.
With all of that having been said and now out of the way, it is important to note that the top spot in the list of top trending searched turned out to be Wordle. This word game took the world by storm earlier in 2022, and people can’t seem to stop playing it which explains why it was used as a search query so often. The second biggest search was India vs England, which should come as no surprise since there was a well publicized semi-final match in the Cricket World Cup between those two nations.
Following this, we have a considerably more sober subject at number three, namely Ukraine. The invasion of Ukraine by a belligerent Russia turned out to be the news story of the year, which is why it reached the top ranking if only news was considered. The search trend that came in fourth was Queen Elizabeth, which makes sense considering that she passed away in 2022 thereby ending one of the longest reigns of any British monarch in history.
Her passing also turned out to be the second most searched news story, followed by the results of the midterm elections in the US. Other popular search queries were monkeypox, with many fearing it would bring back the tribulations of Covid, as well as movies such as Black Adam and Top Gun.
Google has now launched a hub for all of the biggest trends in the US. This can be used to make targeted marketing easier than might have been the case otherwise, since users can check out trends and make decisions accordingly.
Read next: What Are the Biggest SEO Challenges in 2023? This Survey Reveals the Answers
With all of that having been said and now out of the way, it is important to note that the top spot in the list of top trending searched turned out to be Wordle. This word game took the world by storm earlier in 2022, and people can’t seem to stop playing it which explains why it was used as a search query so often. The second biggest search was India vs England, which should come as no surprise since there was a well publicized semi-final match in the Cricket World Cup between those two nations.
Following this, we have a considerably more sober subject at number three, namely Ukraine. The invasion of Ukraine by a belligerent Russia turned out to be the news story of the year, which is why it reached the top ranking if only news was considered. The search trend that came in fourth was Queen Elizabeth, which makes sense considering that she passed away in 2022 thereby ending one of the longest reigns of any British monarch in history.
Her passing also turned out to be the second most searched news story, followed by the results of the midterm elections in the US. Other popular search queries were monkeypox, with many fearing it would bring back the tribulations of Covid, as well as movies such as Black Adam and Top Gun.
Google has now launched a hub for all of the biggest trends in the US. This can be used to make targeted marketing easier than might have been the case otherwise, since users can check out trends and make decisions accordingly.
Read next: What Are the Biggest SEO Challenges in 2023? This Survey Reveals the Answers
