TikTok has seen a meteoric rise that has put major social media platforms such as Facebook as well as video content hubs like YouTube in peril. Many of TikTok’s better established competitors have adopted some of its features because of the fact that this is the sort of thing that could potentially end up helping them cater to its growing audience. In spite of the fact that this is the case, TikTok continues to hold its own in the face of increasing outside pressure.
With all of that having been said and now out of the way, it is important to note that the short form video platform just put out the 2022 version of its Year on TikTok report. This report highlights the biggest trends that were seen over the course of the year, and it also reveals which creators obtained the most popularity.
There are nine different categories that are included in this report with all things having been considered and taken into account. The first of these categories is called FYFaves, and it reveals which clips got the most views during the year. It turns out that the single most popular clip in 2022 turned out to be created by @amauryguichon who created a massive chocolate giraffe.
The top trends in the US for 2022 are also quite interesting, since they can help creators target more users than might have been the case otherwise. The biggest trend of the year was Jiggle Jiggle, followed closely by It’s Corn.
Another useful aspect of this report is the section where it sheds some light on the most popular products that people found out about through the platform. The Food Chopper ended up winning out in this section, although cosmetic products like the Mac Stack Mascara and the Glossier You perfume ended up performing extremely well too.
Marketing on TikTok is fast becoming a necessity for brands and advertising executives. Targeting these trends can provide superior results for ad campaigns, although the landscape might start looking entirely different by the time 2023 starts to draw to a close.
Read next: Microsoft Takes On Apple and Google With New Bing Super App
With all of that having been said and now out of the way, it is important to note that the short form video platform just put out the 2022 version of its Year on TikTok report. This report highlights the biggest trends that were seen over the course of the year, and it also reveals which creators obtained the most popularity.
There are nine different categories that are included in this report with all things having been considered and taken into account. The first of these categories is called FYFaves, and it reveals which clips got the most views during the year. It turns out that the single most popular clip in 2022 turned out to be created by @amauryguichon who created a massive chocolate giraffe.
The top trends in the US for 2022 are also quite interesting, since they can help creators target more users than might have been the case otherwise. The biggest trend of the year was Jiggle Jiggle, followed closely by It’s Corn.
Another useful aspect of this report is the section where it sheds some light on the most popular products that people found out about through the platform. The Food Chopper ended up winning out in this section, although cosmetic products like the Mac Stack Mascara and the Glossier You perfume ended up performing extremely well too.
Marketing on TikTok is fast becoming a necessity for brands and advertising executives. Targeting these trends can provide superior results for ad campaigns, although the landscape might start looking entirely different by the time 2023 starts to draw to a close.
Read next: Microsoft Takes On Apple and Google With New Bing Super App
