Brands and companies have to pay attention to the push and pull of consumer sentiment because of the fact that this is the sort of thing that could potentially end up keeping their profits up for each quarter. These sentiments can often change at the drop of a hat, and a good example of this can be seen in the shift towards making climate conscious purchasing decisions with all things having been considered and taken into account.
Last year, about 48% of Americans said that they identified as being climate conscious consumers. With all of that having been said and now out of the way, it is important to note that the numbers this year have seen a 15% increase. The numbers for this year indicate that 55% of Americans now say that they are climate conscious while buying products, and that is something that can impact business strategy decisions for brands moving forward.
This suggests that being climate conscious is no longer considered a niche mindset. Rather, it indicates that it is now the mainstream way for people to think about consumption, and brands would do well to be cognizant of that lest they fail to hold onto their loyal clientele.
There are also some unique variables at play among climate conscious consumers specifically. Firstly, they are more likely to be subscribed to a streaming service. 60% of consumers who are not climate conscious have subscribed to a streaming service, but this goes up to 71% for climate conscious consumers.
Targeting consumers who are on the climate conscious end of the spectrum also requires a fair bit of personalization. 63% of these consumers want ads that are presonalized and targeted, which is 19 points higher than the 44% of non climate conscious consumers that said the same.
Such consumers also tend to be on the lookout for good deals, with 59% usually waiting for sales and discounts before making a purchase. Since these consumers are now in the majority, brands need to keep their needs and wants in mind if they want to boost sales during the upcoming holiday season.
Read next: Internet Usage Dips to Pre-Pandemic Levels After Brief Surge
Last year, about 48% of Americans said that they identified as being climate conscious consumers. With all of that having been said and now out of the way, it is important to note that the numbers this year have seen a 15% increase. The numbers for this year indicate that 55% of Americans now say that they are climate conscious while buying products, and that is something that can impact business strategy decisions for brands moving forward.
This suggests that being climate conscious is no longer considered a niche mindset. Rather, it indicates that it is now the mainstream way for people to think about consumption, and brands would do well to be cognizant of that lest they fail to hold onto their loyal clientele.
There are also some unique variables at play among climate conscious consumers specifically. Firstly, they are more likely to be subscribed to a streaming service. 60% of consumers who are not climate conscious have subscribed to a streaming service, but this goes up to 71% for climate conscious consumers.
Targeting consumers who are on the climate conscious end of the spectrum also requires a fair bit of personalization. 63% of these consumers want ads that are presonalized and targeted, which is 19 points higher than the 44% of non climate conscious consumers that said the same.
Such consumers also tend to be on the lookout for good deals, with 59% usually waiting for sales and discounts before making a purchase. Since these consumers are now in the majority, brands need to keep their needs and wants in mind if they want to boost sales during the upcoming holiday season.
Read next: Internet Usage Dips to Pre-Pandemic Levels After Brief Surge
