A new research report is out in the market and it’s taking an up close and personal look at some major traffic trends linked to the top 95 software firms. These have been ranked in relation to the market cap.
According to this, global markets went on to witness a period of massive decline or instability during Q2 of 2022. This led to the stock prices of some of the top software firms taking a massive hit.
However, despite these findings and how the traffic on various industry websites was turning into a turbulent affair, SimilarWeb saw such figures in 2022 arise in its benchmarking playbook. And that’s where they managed to spot a light toward the end of the tunnel.
We rounded up the top three findings in this regard. And here’s what they managed to prove.
For starters, the quality may be moving upwards but the quantity is showing a decline. Moreover, global monthly visits on such web pages saw a massive decline of nearly one billion during the second quarter of this year.
This is in comparison to the same quarter seen in the year 2001. However, you’d be surprised to learn how the durations of such visits and the number of pages linked to them saw an increase. This indicated a higher number of quality visits and was simply more focused on some buyers out there.
Next up, the study proved that despite the figures, there was plenty of growth out there that needed to be found. Firms were dependent more on working remotely and they’re the ones that saw a huge decline. To be honest, we were surprised to see the likes of zoom.us suffer such a decrease of nearly 45%.
Meanwhile, around 41% of these software firms saw their website traffic increase on a month-over-month basis in June of this year.
On the other hand, if the facts and figures related to zoom.us are excluded, you’ll be amazed at how it’s a completely different picture altogether. Remember, the firm accounts for a 43% share in the market. So keeping that aside, the other 94 firms ended up seeing only a 7% decline year on year.
Moreover, considering the fact that they all saw their traffic rise by 23% during the pandemic, they saw a 16% rise in worldwide traffic ever since pre-COVID times.
So, what does such traffic actually mean to digital marketers at the end of it all? Well, professionals in the industry like to focus a lot on things like algorithms and related updates. But digital markets also are majorly concerned with things like consumer trends and how a customer’s journey alters with time.
Next up, SimilarWeb was able to prove how social video platforms gained immense popularity through such data. With time, YouTube got way more visits in July of this year than apps like Facebook. Meanwhile, the firm’s average minutes on every visit was near twice as much as Facebook’s. So it’s clear that digital markets were more concerned about things such as top video platforms on social media.
YouTube experienced around 35 billion visits while Facebook saw just 19.4 billion visits. On the other hand, the average watch time for users on YouTube was 22 minutes while those on Facebook tuned in for just 10 minutes.
Instagram was third with 6 billion visits and a watch time of 7 minutes while Twitter was fourth with 2 billion visits and a watch time of 11 minutes. TikTok got 1.8 billion visits while an average visit was for 4 minutes.
We see quite a few similarities between the benchmarking playbook for firms by SimilarWeb and the definition of quality content by Google.
Read next: One cyber attack can cause a $100,000 loss to over 40% of businesses
According to this, global markets went on to witness a period of massive decline or instability during Q2 of 2022. This led to the stock prices of some of the top software firms taking a massive hit.
However, despite these findings and how the traffic on various industry websites was turning into a turbulent affair, SimilarWeb saw such figures in 2022 arise in its benchmarking playbook. And that’s where they managed to spot a light toward the end of the tunnel.
We rounded up the top three findings in this regard. And here’s what they managed to prove.
For starters, the quality may be moving upwards but the quantity is showing a decline. Moreover, global monthly visits on such web pages saw a massive decline of nearly one billion during the second quarter of this year.
This is in comparison to the same quarter seen in the year 2001. However, you’d be surprised to learn how the durations of such visits and the number of pages linked to them saw an increase. This indicated a higher number of quality visits and was simply more focused on some buyers out there.
Next up, the study proved that despite the figures, there was plenty of growth out there that needed to be found. Firms were dependent more on working remotely and they’re the ones that saw a huge decline. To be honest, we were surprised to see the likes of zoom.us suffer such a decrease of nearly 45%.
Meanwhile, around 41% of these software firms saw their website traffic increase on a month-over-month basis in June of this year.
On the other hand, if the facts and figures related to zoom.us are excluded, you’ll be amazed at how it’s a completely different picture altogether. Remember, the firm accounts for a 43% share in the market. So keeping that aside, the other 94 firms ended up seeing only a 7% decline year on year.
Moreover, considering the fact that they all saw their traffic rise by 23% during the pandemic, they saw a 16% rise in worldwide traffic ever since pre-COVID times.
So, what does such traffic actually mean to digital marketers at the end of it all? Well, professionals in the industry like to focus a lot on things like algorithms and related updates. But digital markets also are majorly concerned with things like consumer trends and how a customer’s journey alters with time.
Next up, SimilarWeb was able to prove how social video platforms gained immense popularity through such data. With time, YouTube got way more visits in July of this year than apps like Facebook. Meanwhile, the firm’s average minutes on every visit was near twice as much as Facebook’s. So it’s clear that digital markets were more concerned about things such as top video platforms on social media.
YouTube experienced around 35 billion visits while Facebook saw just 19.4 billion visits. On the other hand, the average watch time for users on YouTube was 22 minutes while those on Facebook tuned in for just 10 minutes.
Instagram was third with 6 billion visits and a watch time of 7 minutes while Twitter was fourth with 2 billion visits and a watch time of 11 minutes. TikTok got 1.8 billion visits while an average visit was for 4 minutes.
We see quite a few similarities between the benchmarking playbook for firms by SimilarWeb and the definition of quality content by Google.
Read next: One cyber attack can cause a $100,000 loss to over 40% of businesses
