Google has been a major player in the tech world for two decades by this point, and they have attempted to go toe to toe with Apple by offering their own smartphone OS known as Android. While Google has benefited from offering Android to several OEMs because of the fact that this is the sort of thing that could potentially end up making it on par with iOS in terms of users, there has been a recent trend of Android users starting to migrate to iOS with all things having been considered and taken into account.
It is important to note that Google’s latest 2022 showcase of its flagship products is trying to stem that outward flow. A common complaint among Android users is that many Android phones contain a lot of bloatware, and Google is trying to fix that with its Pixel phones since they contain a leaner and purer version of Android that is faster than might have been the case otherwise.
The latest iteration of the Pixel phone, called the Pixel 7, is just one of the many products that Google displayed in its 2022 Made by Google event. Pixel has been a major part of Google’s attempts to further legitimize their Android operating system, and 11% of the users that switched to a Pixel phone did so from an iPhone. However, 23% of users that switched away from the Pixel phone ended up going to Apple’s iPhone as well, so the Pixel phone is losing more users to Apple than it is gaining from that company.
Google is also relying on its midrange model, the Pixel Xa, to target smaller markets. The Pixel phone’s sales are mostly saturated in the US, with very limited exposure to other countries. The Xa might be able to help with that, although it will be competing with better established Chinese smartphone manufacturers that already have a head start. It will be interesting to see where things go from here since Google is clearly emphasizing hardware more.
H/T Counter Point
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It is important to note that Google’s latest 2022 showcase of its flagship products is trying to stem that outward flow. A common complaint among Android users is that many Android phones contain a lot of bloatware, and Google is trying to fix that with its Pixel phones since they contain a leaner and purer version of Android that is faster than might have been the case otherwise.
The latest iteration of the Pixel phone, called the Pixel 7, is just one of the many products that Google displayed in its 2022 Made by Google event. Pixel has been a major part of Google’s attempts to further legitimize their Android operating system, and 11% of the users that switched to a Pixel phone did so from an iPhone. However, 23% of users that switched away from the Pixel phone ended up going to Apple’s iPhone as well, so the Pixel phone is losing more users to Apple than it is gaining from that company.
Google is also relying on its midrange model, the Pixel Xa, to target smaller markets. The Pixel phone’s sales are mostly saturated in the US, with very limited exposure to other countries. The Xa might be able to help with that, although it will be competing with better established Chinese smartphone manufacturers that already have a head start. It will be interesting to see where things go from here since Google is clearly emphasizing hardware more.
Read next: ByteDance spent $19.2 billion on marketing in 2021
