The world of social media has really impacted the younger generation and to help shed light on what exactly that means, here’s a new survey that’s deducing some interesting findings.
The survey recently carried out by Pew spoke about the growing dominance of social media trends among the younger American population. And it’s safe to say that YouTube is leading the pack.
On average, around 95% of American teens are using YouTube, of which 19% have been outlined as having constant usage trends.
Some other trends noted down recently had to do with the growing popularity of TikTok which certainly didn’t surprise too many people out there. Today, around 67% of teenagers in the US are using the app, with 16% claiming to have their eyes fixed on the TikTok screen constantly.
Meanwhile, in third place came Instagram which scored a whopping 62% popularity with the younger generation, while a tenth of all American teens say they use the app on a constant basis. This comes despite the app telling the users to please take a break and avoid so much screen time.
When we compare the results seen with another poll that was carried out in the past, around the year 2014 to 2015, well, a staggering 52% happened to be using Instagram at that time. But interestingly, during that time period, TikTok didn’t exist and the study failed to inquire about YouTube too.
The Pew study has also delineated how the popularity of Snapchat with the growing teenage population in America has also accelerated this year, reaching a whopping figure of 59%. In the last poll, it was just 41%.
Another striking finding was related to how Facebook was once considered to be the most popular app amongst teens, around seven years back. At that time, about 71% of users loved the platform and couldn’t get enough of it. But when you look at the findings for this year, you’ll be shocked to learn how the figure has massively declined to just 32% in 2022.
Twitter has also declined in popularity, plunging to 23% from its 33%, while Tumblr has also taken a hard drop from 14% to just 5% in that same timeframe.
The poll carried out by Pew from 2014 to 2015 failed to inquire about other popular apps like WhatsApp, Twitch, and even Reddit. But what we do know about today’s trends regarding these platforms is how one-fifth of the teenage population loves Twitch, while 17% adores WhatsApp, and only 14% are using Reddit.
There was no news about the current popularity of games like Fortnite or the usage of Discord. But last time, we also saw the news about 33% of the younger lot using GooglePlus.
There were some generalized findings outlined in the research report by Pew. For starters, only teens falling in the 13 to 17-year age bracket were evaluated in the months of April to May. On that basis, males preferred using Reddit, YouTube, and Twitch while females were more inclined toward using TikTok, Snap, and Instagram.
We saw more Black individuals and those with a Hispanic background loving TikTok, WhatsApp, Instagram, and Twitter, in comparison to users with white backgrounds.
Over half of the American teenage population claim, they would really find it difficult to let go of social media forever, while nearly 35% say they realized they spend too much time on their apps.
Interestingly, more than half of the teens surveyed say their usage trends had nothing wrong with them and they felt their routine was just right. And with 97% of the respondents using the web each day, less than half said they were online most of the time.
Take a look at below charts for more insights:
Read next: LinkedIn Recruiting — employer’s worst mistakes
The survey recently carried out by Pew spoke about the growing dominance of social media trends among the younger American population. And it’s safe to say that YouTube is leading the pack.
On average, around 95% of American teens are using YouTube, of which 19% have been outlined as having constant usage trends.
Some other trends noted down recently had to do with the growing popularity of TikTok which certainly didn’t surprise too many people out there. Today, around 67% of teenagers in the US are using the app, with 16% claiming to have their eyes fixed on the TikTok screen constantly.
Meanwhile, in third place came Instagram which scored a whopping 62% popularity with the younger generation, while a tenth of all American teens say they use the app on a constant basis. This comes despite the app telling the users to please take a break and avoid so much screen time.
When we compare the results seen with another poll that was carried out in the past, around the year 2014 to 2015, well, a staggering 52% happened to be using Instagram at that time. But interestingly, during that time period, TikTok didn’t exist and the study failed to inquire about YouTube too.
The Pew study has also delineated how the popularity of Snapchat with the growing teenage population in America has also accelerated this year, reaching a whopping figure of 59%. In the last poll, it was just 41%.
Another striking finding was related to how Facebook was once considered to be the most popular app amongst teens, around seven years back. At that time, about 71% of users loved the platform and couldn’t get enough of it. But when you look at the findings for this year, you’ll be shocked to learn how the figure has massively declined to just 32% in 2022.
Twitter has also declined in popularity, plunging to 23% from its 33%, while Tumblr has also taken a hard drop from 14% to just 5% in that same timeframe.
The poll carried out by Pew from 2014 to 2015 failed to inquire about other popular apps like WhatsApp, Twitch, and even Reddit. But what we do know about today’s trends regarding these platforms is how one-fifth of the teenage population loves Twitch, while 17% adores WhatsApp, and only 14% are using Reddit.
There was no news about the current popularity of games like Fortnite or the usage of Discord. But last time, we also saw the news about 33% of the younger lot using GooglePlus.
There were some generalized findings outlined in the research report by Pew. For starters, only teens falling in the 13 to 17-year age bracket were evaluated in the months of April to May. On that basis, males preferred using Reddit, YouTube, and Twitch while females were more inclined toward using TikTok, Snap, and Instagram.
We saw more Black individuals and those with a Hispanic background loving TikTok, WhatsApp, Instagram, and Twitter, in comparison to users with white backgrounds.
Over half of the American teenage population claim, they would really find it difficult to let go of social media forever, while nearly 35% say they realized they spend too much time on their apps.
Interestingly, more than half of the teens surveyed say their usage trends had nothing wrong with them and they felt their routine was just right. And with 97% of the respondents using the web each day, less than half said they were online most of the time.
Take a look at below charts for more insights:
Read next: LinkedIn Recruiting — employer’s worst mistakes
