As age advances, platforms look for more and more ways to turn everything digital. This means creating more opportunities for creators to earn online. Hence the world is moving towards monetization and YouTube is not behind. Its most recent venture, tagging products directly, is working out well but is it as original as it sounds?
After Instagram’s strategy to directly tag products in posts for the creators to earn off it, YouTube has decided to adopt the same strategy. The platform is looking to promote third-party product tags in the videos/ shorts.
YouTube plans to create an opportunity where viewers will not have to leave the platform to shop and can browse products and buy without leaving the app.
Although the platform is going to incorporate third-party products, it is not too keen to add any third-party apps to the process. It has been revealed that only a few chosen creators will get to add the product tags in their video clips. These creators will be paid directly by YouTube.
As for the payment, YouTube was careful with what to share. What we did get to know was that creators will get a fixed deal on these product placements. For instance, a creator might get $60 for their product tags while they also receive $0.06 every time someone clicks the product they are tagging. However, YouTube was quick to emphasize that there is no commission system, unlike Instagram's deal.
According to previous reports, this feature is out since April however it is only being brought to the light now since YouTube is inviting more and more creators to test it out. The reason behind the slow process is to gradually introduce the initiative to new users. This will help users get familiar instead of just blasting out something new. It is also a great idea to test out user reactions and how creators respond to this deal.
Coming back to the main question, we know for sure that this was an original idea and not Instagram's copy. Both the ideas were launched back in April. Instagram quickly incorporated it at a much larger scale while YouTube has been taking the process slowly. We do understand why there is a difference in the timeline. Since tags on posts are much easier to manage than those in videos, YouTube has to be more careful.
H/T: BI
Read next: YouTube Is Introducing New Text Markups For Video Descriptions, And Is Allowing Creator To Award Community Members With Viewership Badges
After Instagram’s strategy to directly tag products in posts for the creators to earn off it, YouTube has decided to adopt the same strategy. The platform is looking to promote third-party product tags in the videos/ shorts.
YouTube plans to create an opportunity where viewers will not have to leave the platform to shop and can browse products and buy without leaving the app.
Although the platform is going to incorporate third-party products, it is not too keen to add any third-party apps to the process. It has been revealed that only a few chosen creators will get to add the product tags in their video clips. These creators will be paid directly by YouTube.
As for the payment, YouTube was careful with what to share. What we did get to know was that creators will get a fixed deal on these product placements. For instance, a creator might get $60 for their product tags while they also receive $0.06 every time someone clicks the product they are tagging. However, YouTube was quick to emphasize that there is no commission system, unlike Instagram's deal.
According to previous reports, this feature is out since April however it is only being brought to the light now since YouTube is inviting more and more creators to test it out. The reason behind the slow process is to gradually introduce the initiative to new users. This will help users get familiar instead of just blasting out something new. It is also a great idea to test out user reactions and how creators respond to this deal.
Coming back to the main question, we know for sure that this was an original idea and not Instagram's copy. Both the ideas were launched back in April. Instagram quickly incorporated it at a much larger scale while YouTube has been taking the process slowly. We do understand why there is a difference in the timeline. Since tags on posts are much easier to manage than those in videos, YouTube has to be more careful.
H/T: BI
Read next: YouTube Is Introducing New Text Markups For Video Descriptions, And Is Allowing Creator To Award Community Members With Viewership Badges
