Twitter’s decision to remove nofllow attributes from links on its site was met with celebration (and some confusions) among SEO circles because of the fact that this is the sort of thing that could potentially end up vastly increasing the number of links they could add to their overall strategy. In spite of the fact that this is the case, it seems like Twitter is working to bring these nofollow attributes back. This comes from certain users that took to Twitter to show the source code which revealed the presence of nofollow attributes in their links.
Nofollow attributes tell search engines to ignore links which often leads to SEO specialists foregoing Twitter in their optimization strategies. With all of that having been said and now out of the way, it is important to note that the reversal of this decision by Twitter might force SEO professionals to rejigger their strategies yet again, and it might also ruin a lot of the plans they might have made based on an update that they assumed would stick around for the long term.
Another thing to note here is that many doubted that the removal of nofollow attributes would lead to Google counting Twitter links. Hence, this reversal might not be all that significant of a change for the world of SEO. Still, many professionals who were hoping to build organic links on Twitter might need to rethink their strategies with all things having been considered and taken into account. Link building is hard enough as it is, and this sudden reversal is going to increase difficulties in that respect.
This also reveals a lack of determination on Twitter’s part to follow through with major changes. The social media platform appears to be flip-flopping from one change to the next, with few of them becoming permanent. Such uncertainty could harm Twitter in the long run since SEO strategists would be hesitant to use the platform because there is no way of knowing when they might suddenly decide to change something and then renege on this change after a few weeks. Twitter needs to be firmer in its decision making.
Read next: Twitter's news data shows how users value brands that focus on fundamental issues around Identity
Nofollow attributes tell search engines to ignore links which often leads to SEO specialists foregoing Twitter in their optimization strategies. With all of that having been said and now out of the way, it is important to note that the reversal of this decision by Twitter might force SEO professionals to rejigger their strategies yet again, and it might also ruin a lot of the plans they might have made based on an update that they assumed would stick around for the long term.
Another thing to note here is that many doubted that the removal of nofollow attributes would lead to Google counting Twitter links. Hence, this reversal might not be all that significant of a change for the world of SEO. Still, many professionals who were hoping to build organic links on Twitter might need to rethink their strategies with all things having been considered and taken into account. Link building is hard enough as it is, and this sudden reversal is going to increase difficulties in that respect.
This also reveals a lack of determination on Twitter’s part to follow through with major changes. The social media platform appears to be flip-flopping from one change to the next, with few of them becoming permanent. Such uncertainty could harm Twitter in the long run since SEO strategists would be hesitant to use the platform because there is no way of knowing when they might suddenly decide to change something and then renege on this change after a few weeks. Twitter needs to be firmer in its decision making.
Read next: Twitter's news data shows how users value brands that focus on fundamental issues around Identity
