Baby boomers are often seen as the least tech savvy of all generations, but in spite of the fact that this is the case the recent and ongoing pandemic has forced them to brush up on their tech skills. A report released by Insider Intelligence (AKA eMarketer) predicts that smartphone and tablet use among baby boomers will slowly decline over the next few years, but surprisingly wearable tech will see much more widespread adoption rates with all things having been considered and taken into account.
While the number of baby boomers who use smartphones will decrease from 50.3 million to just 47.4 million by 2026, wearables will see an increase from 13.5 million to 16.3 million in the same period. A common justification for this projected increase in baby boomer usage is because of the fact that this is the sort of thing that could potentially end up helping them keep track of their health data.
With all of that having been said and now out of the way, it is important to note that this isn’t the only thing that is driving increasing usage of wearable tech among baby boomers. Wearable tech might also be a more convenient technological solution for a generation of senior citizens who are prone to misplacing their belongings. It is projected that smartphones, tablets and even smart TVs will see decreasing usership among this demographic as they increasingly start to favor wearable tech which is surprising due to the assumption that new innovations in tech will only be adopted by the younger demographics such as Millennials and Gen Z.
Smartphones and other types of tech devices require some finger dexterity to operate properly, and wearables might offer a more convenient solution. Baby boomers might also be given wearables by their family members so that they can get checked up on, so we might start to see big tech companies targeting the elderly more frequently. That will indicate a massive shift in their priorities since they have historically preferred marketing to younger people who are better able to understand the innovations and how to use them properly.
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While the number of baby boomers who use smartphones will decrease from 50.3 million to just 47.4 million by 2026, wearables will see an increase from 13.5 million to 16.3 million in the same period. A common justification for this projected increase in baby boomer usage is because of the fact that this is the sort of thing that could potentially end up helping them keep track of their health data.
With all of that having been said and now out of the way, it is important to note that this isn’t the only thing that is driving increasing usage of wearable tech among baby boomers. Wearable tech might also be a more convenient technological solution for a generation of senior citizens who are prone to misplacing their belongings. It is projected that smartphones, tablets and even smart TVs will see decreasing usership among this demographic as they increasingly start to favor wearable tech which is surprising due to the assumption that new innovations in tech will only be adopted by the younger demographics such as Millennials and Gen Z.
Smartphones and other types of tech devices require some finger dexterity to operate properly, and wearables might offer a more convenient solution. Baby boomers might also be given wearables by their family members so that they can get checked up on, so we might start to see big tech companies targeting the elderly more frequently. That will indicate a massive shift in their priorities since they have historically preferred marketing to younger people who are better able to understand the innovations and how to use them properly.
Read next: The Powerful Role Of Today’s Media: Positive Impacts Overshadowed By Dangerous Practices
