TikTok’s breakneck rise in the year of 2020, spurred in no small part by widespread lockdowns in the face of a global pandemic, turned out to not be a fluke. While the company’s growth in popularity and usage has tapered down from its previously exponential rates, that growth spurt was enough to make it a direct competitor to platforms that had previously thought themselves to be unassailable with all things having been considered and taken into account.
Data that was recently published by Piper Sandler reveals the state of social media based on what platform is most popular among teens. Data from the first quarter of 2022 shows TikTok surpassing Snapchat in terms of popularity among teenagers for the first time, and with all of that having been said and now out of the way it is important to note that Snapchat is failing to continue the sudden growth that it received during the latter half of 2021.
In spite of the fact that this is the case, it seems likely that TikTok and Snapchat will be vying for the top spot for the rest of the year, although TikTok will most probably turn out to be the winner in the end. Another app that has been seeing some modest yet notable growth is Discord, with this messaging app now being more popular than both Twitter and Facebook combined at least among teenage users.
Facebook has seen a tremendous decline in popularity among teenagers, and only Twitter has seen a comparatively bad performance with this metric. Their decline has been quite steady, and now barely 2-3% of teenagers say that they are their most popular apps although that does not mean that they don’t use them.
Instagram’s popularity has seen a peculiar trend, rising for couple years towards the end of the 2010s, but then falling back down to previous levels by the start of the 2020s. The platform is now the most popular social media app for the exact same number of teenagers as 2018, and with TikTok’s continued rise it might see this relative stability plummet quite soon.
Read next: Why Is The World Going Crazy Over The Metaverse? Here Are The Real Reasons Why You’ll Want It Too
Data that was recently published by Piper Sandler reveals the state of social media based on what platform is most popular among teens. Data from the first quarter of 2022 shows TikTok surpassing Snapchat in terms of popularity among teenagers for the first time, and with all of that having been said and now out of the way it is important to note that Snapchat is failing to continue the sudden growth that it received during the latter half of 2021.
In spite of the fact that this is the case, it seems likely that TikTok and Snapchat will be vying for the top spot for the rest of the year, although TikTok will most probably turn out to be the winner in the end. Another app that has been seeing some modest yet notable growth is Discord, with this messaging app now being more popular than both Twitter and Facebook combined at least among teenage users.
Facebook has seen a tremendous decline in popularity among teenagers, and only Twitter has seen a comparatively bad performance with this metric. Their decline has been quite steady, and now barely 2-3% of teenagers say that they are their most popular apps although that does not mean that they don’t use them.
Instagram’s popularity has seen a peculiar trend, rising for couple years towards the end of the 2010s, but then falling back down to previous levels by the start of the 2020s. The platform is now the most popular social media app for the exact same number of teenagers as 2018, and with TikTok’s continued rise it might see this relative stability plummet quite soon.
Read next: Why Is The World Going Crazy Over The Metaverse? Here Are The Real Reasons Why You’ll Want It Too
