Understanding what trends are currently relevant on social media is important because of the fact that this is the sort of thing that could potentially end up allowing marketing campaigns to target the right people. These trends can shift quite drastically, so there is no guarantee that a trend which was relevant last year will still be relevant this year, so this new report by YouScan might be an important resource for people working in marketing right now.
The report involved an analysis of over a billion posts with a particular emphasis placed on content that was of the branded variety with all things having been considered and taken into account. It turns out that the most followed topic on social media right now is that of politics, which means that brands can no longer afford to remain ignorant of current political situations that are occurring in the nation. 2% of engaging content focused solely on politics with gaming and health not far behind with 1% each.
Another trend that this report highlighted is that video based content has now overtaken images as the most effective content type, but with all of that having been said and now out of the way it is important to note that it also depends on the platform that you are using. Facebook and Instagram favor solely video, combining video with text is more effective on TikTok and YouTube and Twitter is a completely different ballgame entirely since images tend to get more reach on that platform likely because of its subpar video player.
Twitter is also a place where people tend to vent their frustrations, so sentiments on that platform tend to be a net negative. In spite of the fact that this is the case, Instagram has ended up being a much more positive place for brands because its image oriented layout means that it is more conducive to sharing positive experiences rather than negative ones. These trend are essential for marketers that want to expand the reach of their marketing campaigns by leveraging them to target user interests more specifically.
Read next: Later Published A Benchmark Study On Thirty Industries And How Well They’re Performing On Instagram
The report involved an analysis of over a billion posts with a particular emphasis placed on content that was of the branded variety with all things having been considered and taken into account. It turns out that the most followed topic on social media right now is that of politics, which means that brands can no longer afford to remain ignorant of current political situations that are occurring in the nation. 2% of engaging content focused solely on politics with gaming and health not far behind with 1% each.
Another trend that this report highlighted is that video based content has now overtaken images as the most effective content type, but with all of that having been said and now out of the way it is important to note that it also depends on the platform that you are using. Facebook and Instagram favor solely video, combining video with text is more effective on TikTok and YouTube and Twitter is a completely different ballgame entirely since images tend to get more reach on that platform likely because of its subpar video player.
Twitter is also a place where people tend to vent their frustrations, so sentiments on that platform tend to be a net negative. In spite of the fact that this is the case, Instagram has ended up being a much more positive place for brands because its image oriented layout means that it is more conducive to sharing positive experiences rather than negative ones. These trend are essential for marketers that want to expand the reach of their marketing campaigns by leveraging them to target user interests more specifically.
Read next: Later Published A Benchmark Study On Thirty Industries And How Well They’re Performing On Instagram
