Consumers are switching brands more and more frequently these days because of the fact that this is the sort of thing that could potentially end up allowing them to get the best features and deals. However, what are the reasons for them deciding to make the switch? This new survey from eMarketer has some answers that many in the tech and marketing industries would want to know. The most essential statistic from this survey is that 71% of consumers switched brands last year with all things having been considered and taken into account.
With all of that having been said and now out of the way, it is important to note that the single biggest factor that made a user switch from one brand to another was the prospect of getting a better deal. 66% of people that responded to this survey said the same, but in spite of the fact that this is the case it was not the only reason that they gave.
58% of survey respondents also stated that they switched to a different brand because they felt like their products were higher in quality. Customer service also appears to be a major factor here, with 48% of US based consumers agreeing that it influenced their decision to switch to a new brand.
Another thing that this survey tells is that the global supply chain crunch has caused a lot of brand switching among consumers. 46% of consumers in the US said that they switched brands because their new brand had more widely available products, and supply chain issues definitely played a role in that.
Consumers also prioritize convenience when making the switch, with 40% saying that this was a big factor in them deciding to abandon a brand that they had previously loved. This might be troublesome news for big companies, but it is heartening for new enterprises because it suggests that consumers are more willing than ever to try out something new. We might see a paradigm shift in the industry due to brand switching and big companies might have to stop resting on laurels.
H/T: Salesforce
Read next: Microsoft Edge Crosses 10% Market Share, Mobile Version Falls Flat
With all of that having been said and now out of the way, it is important to note that the single biggest factor that made a user switch from one brand to another was the prospect of getting a better deal. 66% of people that responded to this survey said the same, but in spite of the fact that this is the case it was not the only reason that they gave.
58% of survey respondents also stated that they switched to a different brand because they felt like their products were higher in quality. Customer service also appears to be a major factor here, with 48% of US based consumers agreeing that it influenced their decision to switch to a new brand.
Another thing that this survey tells is that the global supply chain crunch has caused a lot of brand switching among consumers. 46% of consumers in the US said that they switched brands because their new brand had more widely available products, and supply chain issues definitely played a role in that.
Consumers also prioritize convenience when making the switch, with 40% saying that this was a big factor in them deciding to abandon a brand that they had previously loved. This might be troublesome news for big companies, but it is heartening for new enterprises because it suggests that consumers are more willing than ever to try out something new. We might see a paradigm shift in the industry due to brand switching and big companies might have to stop resting on laurels.
H/T: Salesforce
Read next: Microsoft Edge Crosses 10% Market Share, Mobile Version Falls Flat
