We’re all well aware by now that Apple’s CEO Tim Cook is all for privacy and he’s mentioned time and time again how the matter needs to be highlighted more now than ever before.
In the recent past, we’ve seen how tech giant Apple has taken immense pride as the world’s most privacy-centered organization when compared to all other rival tech firms.
Now, we are seeing Cook address his privacy concerns in a letter that was recently sent out to the US Congress on Friday. This letter focused on a simple fact related to lawmakers striving towards different privacy legislations.
Interestingly, the letter came at a time when he made his public appearance at Capitol Hill and engaged in a meeting with different legislators.
Tim Cook further elaborated in the letter how he does recognize a great many struggles and outstanding concerns that need to be addressed. However, he strongly felt that the points of agreement were much greater than the many differences present in this scenario.
The letter’s details were highlighted by CNBC recently, which further stated how Apple was willing to offer its relentless support in achieving the shared goal of protecting so many consumers.
Clearly, this is not the first time that the Apple CEO has gone about raising his voice on the matter. No matter what the forum may be, Cook always manages to take out the time to speak his mind about how committed he and his company are to privacy. And it wouldn’t be wrong to say that the whole team values this.
More so than often, you’ll see Apple employees reiterating Cook’s common phrase that privacy is an entitlement that belongs to every individual. Therefore, it can never and should never be taken away or compromised.
But it’s also important to announce that the move is strategic too for the company’s hardware business. Remember, once the simple fact of how much data is collected by different companies is passed into legislation, they could well be played in Apple’s own privacy functionalities.
Moreover, we could see how it provides the tech giant with a head start over others that would require time to alter their systems and comply with the new regulations.
The news comes at a time when we just might be seeing the Senate debate over a completely separate bill that the tech giant is against. This has to do with antitrust and hence would end up forcing the company to make users download different software online. And if you don’t remember, Apple has repeatedly called out the move as a deterrent to its iPhone security.
For now, we know that there are several drafts of this privacy legislation being evaluated by Congress. But what would it exactly provide users with?
Well, for starters, it’s going to give them a safeguard along with rights in regards to how data is processed and collected online. In the same way, it would need firms to limit the data collected, in general from their users.
Now, there are definitely some exceptions being given a glance in this regard. This is related to some states being exempted from the rule, in case there’s already some privacy law in place. A common example would be California whose Consumer Privacy Law is up and running.
Meanwhile, another major concern that some enterprises are having is the right of some users to file lawsuits in cases where violations have taken place. This is a huge concern as some members of the country’s Chamber of Commerce have labeled the bill as one that’s simply unworkable.
Cook mentions in the letter that he wants the privacy legislation to be as strong as possible and has urged Congress to make it happen as soon as possible. For now, we're just going to wait and watch for any replies received.
H/T: CNBC.
Read next: Social Media Listening is an Incredible Marketing Resource, But Are Brands Taking Advantage of It?
In the recent past, we’ve seen how tech giant Apple has taken immense pride as the world’s most privacy-centered organization when compared to all other rival tech firms.
Now, we are seeing Cook address his privacy concerns in a letter that was recently sent out to the US Congress on Friday. This letter focused on a simple fact related to lawmakers striving towards different privacy legislations.
Interestingly, the letter came at a time when he made his public appearance at Capitol Hill and engaged in a meeting with different legislators.
Tim Cook further elaborated in the letter how he does recognize a great many struggles and outstanding concerns that need to be addressed. However, he strongly felt that the points of agreement were much greater than the many differences present in this scenario.
The letter’s details were highlighted by CNBC recently, which further stated how Apple was willing to offer its relentless support in achieving the shared goal of protecting so many consumers.
Clearly, this is not the first time that the Apple CEO has gone about raising his voice on the matter. No matter what the forum may be, Cook always manages to take out the time to speak his mind about how committed he and his company are to privacy. And it wouldn’t be wrong to say that the whole team values this.
More so than often, you’ll see Apple employees reiterating Cook’s common phrase that privacy is an entitlement that belongs to every individual. Therefore, it can never and should never be taken away or compromised.
But it’s also important to announce that the move is strategic too for the company’s hardware business. Remember, once the simple fact of how much data is collected by different companies is passed into legislation, they could well be played in Apple’s own privacy functionalities.
Moreover, we could see how it provides the tech giant with a head start over others that would require time to alter their systems and comply with the new regulations.
The news comes at a time when we just might be seeing the Senate debate over a completely separate bill that the tech giant is against. This has to do with antitrust and hence would end up forcing the company to make users download different software online. And if you don’t remember, Apple has repeatedly called out the move as a deterrent to its iPhone security.
For now, we know that there are several drafts of this privacy legislation being evaluated by Congress. But what would it exactly provide users with?
Well, for starters, it’s going to give them a safeguard along with rights in regards to how data is processed and collected online. In the same way, it would need firms to limit the data collected, in general from their users.
Now, there are definitely some exceptions being given a glance in this regard. This is related to some states being exempted from the rule, in case there’s already some privacy law in place. A common example would be California whose Consumer Privacy Law is up and running.
Meanwhile, another major concern that some enterprises are having is the right of some users to file lawsuits in cases where violations have taken place. This is a huge concern as some members of the country’s Chamber of Commerce have labeled the bill as one that’s simply unworkable.
Cook mentions in the letter that he wants the privacy legislation to be as strong as possible and has urged Congress to make it happen as soon as possible. For now, we're just going to wait and watch for any replies received.
H/T: CNBC.
Read next: Social Media Listening is an Incredible Marketing Resource, But Are Brands Taking Advantage of It?
