The COVID-19 pandemic may have ended globally, but the changes it brought over the last 3 years may stay forever. Shifting everything online has influenced e-commerce at an exponential rate. Along with this, the social media platforms linked with online shopping also witnessed a rise in their users' activity when it comes to buying products.
In a recent study conducted by three renowned companies, namely Xavis, Catalyst, and London Research, the study followed the deviation observed in the changing patterns of customers after the pandemic took charge.
Two thousand consumers from the United States took part in this survey, and were interviewed about the changes they introduced to themselves as a result of COVID-19's aftermath.
Statistical analysis of the information recorded showed that these changing patterns won’t be shifting for a long time. Almost seventy-one percent of consumers in the United States now prefer online shopping. One reason behind this change is the work from home policy, which still holds fifty-four percent of Americans. As a result, they are more invested in using online ways to get things delivered instead of going out.
On the basis of age, a similar rise can be seen coming from people over 55 years old. Only a thirteen percent increase was recorded from this age group last year, but data from 2022 shows a fifty-five percent increase.
Walmart, Amazon and Google are going to be the go to web properties for consumers.
While e-commerce is topping the charts, shops are also in use. Sixty-five percent of the survey participants agreed to use a hybrid method of shopping, in which the order is placed online but the delivery is collected from the shop. This system has contributed nearly 12% of total e-commerce growth.
Checkout-free supermarkets are also attracting a lot of consumers ranging between the ages of 25 and 34. As mentioned above, social media applications and platforms have played an important role in giving a boost to this system. Sixty-three percent of buyers under the age of thirty-four use these apps for online shopping.
Another analysis firm, GroupM, has predicted that e-commerce is most likely to touch the $5.5 trillion checkpoint in 2022. A hike in prices is also involved with this, as free delivery is also attracting a lot of customers.
At the end of the report it was also shared that virtual and augmented reality sets had also managed to engage more users in online shopping, with a 19% increase in trend.
Read next: Websites Show Pandemic Driven Comeback, Outpaces App Usage Growth Rate
In a recent study conducted by three renowned companies, namely Xavis, Catalyst, and London Research, the study followed the deviation observed in the changing patterns of customers after the pandemic took charge.
Two thousand consumers from the United States took part in this survey, and were interviewed about the changes they introduced to themselves as a result of COVID-19's aftermath.
Statistical analysis of the information recorded showed that these changing patterns won’t be shifting for a long time. Almost seventy-one percent of consumers in the United States now prefer online shopping. One reason behind this change is the work from home policy, which still holds fifty-four percent of Americans. As a result, they are more invested in using online ways to get things delivered instead of going out.
On the basis of age, a similar rise can be seen coming from people over 55 years old. Only a thirteen percent increase was recorded from this age group last year, but data from 2022 shows a fifty-five percent increase.
Walmart, Amazon and Google are going to be the go to web properties for consumers.
While e-commerce is topping the charts, shops are also in use. Sixty-five percent of the survey participants agreed to use a hybrid method of shopping, in which the order is placed online but the delivery is collected from the shop. This system has contributed nearly 12% of total e-commerce growth.
Checkout-free supermarkets are also attracting a lot of consumers ranging between the ages of 25 and 34. As mentioned above, social media applications and platforms have played an important role in giving a boost to this system. Sixty-three percent of buyers under the age of thirty-four use these apps for online shopping.
Another analysis firm, GroupM, has predicted that e-commerce is most likely to touch the $5.5 trillion checkpoint in 2022. A hike in prices is also involved with this, as free delivery is also attracting a lot of customers.
At the end of the report it was also shared that virtual and augmented reality sets had also managed to engage more users in online shopping, with a 19% increase in trend.
Read next: Websites Show Pandemic Driven Comeback, Outpaces App Usage Growth Rate
