While the coronavirus pandemic had a net negative impact on the state of the global and local economy, it had a rather positive effect on mobile gaming because of the fact that this is the sort of thing that could potentially end up forcing people to stay locked up in their homes. The extended period of lockdown that so many went through made them download far more mobile games so that they could pass the time.
With all of that having been said and now out of the way, it is important to note that mobile gaming apps have managed to sustain this growth instead of letting it stagnate. They now represent almost two thirds of the overall market, or 61% to be precise. What's more is that mobile games are growing faster than the rest of the market, more specifically 1.7 times faster which explains why it has become such a massive chunk of the overall industry.
Many assumed that the growth mobile games had seen during the pandemic era would not be sustainable in the long term, but in spite of the fact that this is the case downloads in Q1 2021 were 45% higher than the previous year with all things having been considered and taken into account. As for the revenue side of things, users have already spent $1.6 billion on their games in 2022 which is 30% higher than what they were spending prior to the pandemic.
It wouldn’t be a stretch to say that the lockdowns that occurred during the peak of the pandemic exposed mobile games to a much larger audience, and this audience has found the value of these games to be high enough that they continue to use them as they get back to their normal lives. Mobile games also go against all previous assumptions about the industry, such as with Asia being the hottest market and the general demographic for these games skewing female as opposed to the traditionally male dominated audiences for console and PC based games and the like.
H/T: Data AI Report.
Read next: New Report Reveals Fear of Miscommunication Reduces Remote Work Productivity and Impacts Employee Mental Health
With all of that having been said and now out of the way, it is important to note that mobile gaming apps have managed to sustain this growth instead of letting it stagnate. They now represent almost two thirds of the overall market, or 61% to be precise. What's more is that mobile games are growing faster than the rest of the market, more specifically 1.7 times faster which explains why it has become such a massive chunk of the overall industry.
Many assumed that the growth mobile games had seen during the pandemic era would not be sustainable in the long term, but in spite of the fact that this is the case downloads in Q1 2021 were 45% higher than the previous year with all things having been considered and taken into account. As for the revenue side of things, users have already spent $1.6 billion on their games in 2022 which is 30% higher than what they were spending prior to the pandemic.
It wouldn’t be a stretch to say that the lockdowns that occurred during the peak of the pandemic exposed mobile games to a much larger audience, and this audience has found the value of these games to be high enough that they continue to use them as they get back to their normal lives. Mobile games also go against all previous assumptions about the industry, such as with Asia being the hottest market and the general demographic for these games skewing female as opposed to the traditionally male dominated audiences for console and PC based games and the like.
H/T: Data AI Report.
Read next: New Report Reveals Fear of Miscommunication Reduces Remote Work Productivity and Impacts Employee Mental Health
