LinkedIn is continuing its period of growth and success with the app reporting breakthrough results in terms of engagement.
The company’s figures prove how well the platform is doing for six consecutive quarters and it hopes to carry on with its winning streaks as the world’s economy tries to get back up on its feet after the pandemic. But keeping in light the company’s performance so far, experts predict this is just the start with more to come.
With that being said, we must remember that wherever you find chances for attention, you’ll also find hackers nearby, waiting to add a stump to any company’s growth. Similarly, you’ll find plenty of people willing to fine-tune their algorithms in a manner that maximizes their overall results.
After all, more exposure means getting more attention for your brand and at the end of it all, it’s a signal of valuable connections. Let’s be honest, everyone is doing it and the whole process is a little monotonous now.
Therefore, that’s probably the reason why we’re seeing LinkedIn move towards giving its algorithms an update. They want to eliminate all those posts that so many of their users are simply tired of seeing. But what exactly is the app doing to bring change?
For starters, LinkedIn hopes to crack down on click baits and while they may be driving engagement, users are not a fan. The app released a public statement acknowledging how frustrating it must be for so many users to come across content that’s solely designed to increase reach over the app.
LinkedIn says they also agree with how this type of content is extremely misleading and that’s why they will no longer be promoting it. In the same way, we saw LinkedIn encourage other community members to think twice before posting and place greater emphasis on credible content.
If you remember, we saw Facebook indulge in similar behavior during the launch of Reactions. Many began using that as a means of boosting engagement by serving as a poll where users could engage more frequently. Whenever a response was needed, all you had to do was add reaction emojis and that would be it.
While it got the engagement, LinkedIn says it was not a fan and that’s why it will punish those who start doing the same on the platform. Moreover, the company labels it under the category of a cheat code, adding how it tries to lure people to get a boost in responses.
On the other hand, we’re seeing LinkedIn give users the opportunity to steer clear of politics and other related activities on the app. The company claims that so many users have had enough of the theme and wish to keep their feeds as far away from it as possible. It also outlined how they’re testing how that works in the US first and if successful, they’ll be rolling that feature out for others too.
Many experts are calling the experiment a healthy activity as politics really doesn’t have any business in fitting into LinkedIn in the first place. However, some critics are sending out reminders about how there are plenty of people who either work in politically-themed positions or indulge in advocacy. Hence, that could affect the app’s overall reach too.
Lastly, LinkedIn has spoken about how it is trying to reduce the number of alerts that users receive. This is in line with the increasing number of complaints that the app gets from users who don’t wish to see every little happening in their network.
For now, all of this looks pretty promising. And we hope these changes to the app’s algorithm show users how keen the platform is on keeping their interests in mind.
Read next: LinkedIn Introduces Features To Drive Up User Engagement Via Profile Links and Newsletters
The company’s figures prove how well the platform is doing for six consecutive quarters and it hopes to carry on with its winning streaks as the world’s economy tries to get back up on its feet after the pandemic. But keeping in light the company’s performance so far, experts predict this is just the start with more to come.
With that being said, we must remember that wherever you find chances for attention, you’ll also find hackers nearby, waiting to add a stump to any company’s growth. Similarly, you’ll find plenty of people willing to fine-tune their algorithms in a manner that maximizes their overall results.
After all, more exposure means getting more attention for your brand and at the end of it all, it’s a signal of valuable connections. Let’s be honest, everyone is doing it and the whole process is a little monotonous now.
Therefore, that’s probably the reason why we’re seeing LinkedIn move towards giving its algorithms an update. They want to eliminate all those posts that so many of their users are simply tired of seeing. But what exactly is the app doing to bring change?
For starters, LinkedIn hopes to crack down on click baits and while they may be driving engagement, users are not a fan. The app released a public statement acknowledging how frustrating it must be for so many users to come across content that’s solely designed to increase reach over the app.
LinkedIn says they also agree with how this type of content is extremely misleading and that’s why they will no longer be promoting it. In the same way, we saw LinkedIn encourage other community members to think twice before posting and place greater emphasis on credible content.
If you remember, we saw Facebook indulge in similar behavior during the launch of Reactions. Many began using that as a means of boosting engagement by serving as a poll where users could engage more frequently. Whenever a response was needed, all you had to do was add reaction emojis and that would be it.
While it got the engagement, LinkedIn says it was not a fan and that’s why it will punish those who start doing the same on the platform. Moreover, the company labels it under the category of a cheat code, adding how it tries to lure people to get a boost in responses.
On the other hand, we’re seeing LinkedIn give users the opportunity to steer clear of politics and other related activities on the app. The company claims that so many users have had enough of the theme and wish to keep their feeds as far away from it as possible. It also outlined how they’re testing how that works in the US first and if successful, they’ll be rolling that feature out for others too.
Many experts are calling the experiment a healthy activity as politics really doesn’t have any business in fitting into LinkedIn in the first place. However, some critics are sending out reminders about how there are plenty of people who either work in politically-themed positions or indulge in advocacy. Hence, that could affect the app’s overall reach too.
Lastly, LinkedIn has spoken about how it is trying to reduce the number of alerts that users receive. This is in line with the increasing number of complaints that the app gets from users who don’t wish to see every little happening in their network.
For now, all of this looks pretty promising. And we hope these changes to the app’s algorithm show users how keen the platform is on keeping their interests in mind.
Read next: LinkedIn Introduces Features To Drive Up User Engagement Via Profile Links and Newsletters
