Digital marketing has become increasingly efficient thanks to the introduction of new and improved tools, and a survey from the team at Unsupervised has revealed what some of the most useful tools for professionals in the field are right now with all things having been considered and taken into account. The survey also asked about marketing budgets because of the fact that this is the sort of thing that could potentially end up making or breaking a particular marketing campaign.
With all of that having been said and now out of the way, it is important to note that the majority of marketers seem to be satisfied with the budgets they have received, and that remains true for both business to business as well as business to consumer companies. 82% of professionals working in B2B felt that they got a satisfactory level of support from their companies, whereas 83% said the same in the B2C sector.
Funding is also something that seems to be having a good impact on marketing goals. 75% of B2B and 73% of B2C professionals feel like they get the right amount of funding, but in spite of the fact that this is the case both sectors are getting significant funding boosts this year. Focusing more on the tools of the trade, there are some definite contenders for the top spot with Hootsuite being a popular choice for marketing professionals.
30% of marketing professionals said that Hootsuite was the best tool to use for social media marketing, and that is despite its pretty affordable $129 price tag. 26% went for Buffer, and an interesting factoid is that more expensive tools are not quite as popular. The premium HubSpot Social Inbox service which costs around $3,200 was preferred by only 17% of marketers who were involved in this survey.
Moving on to email campaigns, Campaign Monitor turned out to be the winner in this category. About 29% of marketers said that it was their favorite tool which is interesting since it shows that spending more tends to pan out with these campaign types. Campaign Monitor costs about $150, which makes it one of the more expensive tools that digital marketing professionals can use but it clearly provides value for money otherwise so many of them wouldn’t prefer it.
Constant Contact is a much more affordable alternative that 19% of marketers used as their primary resource. It costs less than a third of what Campaign Monitor does, or $45 to be precise, so there is a case to be made that email marketing has a lot more diversity in terms of options.
Design based tools tend to see an entirely different trend, with the most expensive option of Canva which costs $30 being the most popular since 34% of marketers selected it. Cheaper options like Creative Cloud Express which costs under $10 are also preferred by 22% of marketers.
The most intriguing subset of this data is the SEO portion. Almost a third of marketers, or 32% to be precise, use the free resource known as Keywords Everywhere. The other options are incredibly expensive such as HubSpot which costs around $3,200, and while 28% of marketers like to use it, many more find the free resource to be adequate.
This reveals that marketing is not always about how much money you spend. Free resources can help marketers to get a lot of success, and many of them prefer them because they help them squeeze more work into a tighter budget. However, one area where expensive options win out is Data Analysis, with nearly half of marketers (49%) saying that the $12,500 option was the one that they found to be most popular amongst themselves and their colleagues.
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With all of that having been said and now out of the way, it is important to note that the majority of marketers seem to be satisfied with the budgets they have received, and that remains true for both business to business as well as business to consumer companies. 82% of professionals working in B2B felt that they got a satisfactory level of support from their companies, whereas 83% said the same in the B2C sector.
Funding is also something that seems to be having a good impact on marketing goals. 75% of B2B and 73% of B2C professionals feel like they get the right amount of funding, but in spite of the fact that this is the case both sectors are getting significant funding boosts this year. Focusing more on the tools of the trade, there are some definite contenders for the top spot with Hootsuite being a popular choice for marketing professionals.
30% of marketing professionals said that Hootsuite was the best tool to use for social media marketing, and that is despite its pretty affordable $129 price tag. 26% went for Buffer, and an interesting factoid is that more expensive tools are not quite as popular. The premium HubSpot Social Inbox service which costs around $3,200 was preferred by only 17% of marketers who were involved in this survey.
Moving on to email campaigns, Campaign Monitor turned out to be the winner in this category. About 29% of marketers said that it was their favorite tool which is interesting since it shows that spending more tends to pan out with these campaign types. Campaign Monitor costs about $150, which makes it one of the more expensive tools that digital marketing professionals can use but it clearly provides value for money otherwise so many of them wouldn’t prefer it.
Constant Contact is a much more affordable alternative that 19% of marketers used as their primary resource. It costs less than a third of what Campaign Monitor does, or $45 to be precise, so there is a case to be made that email marketing has a lot more diversity in terms of options.
Design based tools tend to see an entirely different trend, with the most expensive option of Canva which costs $30 being the most popular since 34% of marketers selected it. Cheaper options like Creative Cloud Express which costs under $10 are also preferred by 22% of marketers.
The most intriguing subset of this data is the SEO portion. Almost a third of marketers, or 32% to be precise, use the free resource known as Keywords Everywhere. The other options are incredibly expensive such as HubSpot which costs around $3,200, and while 28% of marketers like to use it, many more find the free resource to be adequate.
This reveals that marketing is not always about how much money you spend. Free resources can help marketers to get a lot of success, and many of them prefer them because they help them squeeze more work into a tighter budget. However, one area where expensive options win out is Data Analysis, with nearly half of marketers (49%) saying that the $12,500 option was the one that they found to be most popular amongst themselves and their colleagues.
