Proposed back in 2020, the Digital Marketing Act is a legislation passed by EU countries, as the name suggests, the legislation focuses on the control and policing of marketing practices on the internet especially over market giant platforms. Targeting companies such as Facebook, Google, Apple etc, the Digital Marketing Act once implemented will restrict the control these tech giants have over technology and the internet.
While the DMA is yet to be implemented, it has caused a lot of turbulence in the world of technology and several experts have given their opinion on the subject. The most recent one of which comes from the founder of Proton Andy Yen.
In his interview with TechRadar, Andy said that while the DMA is great legislation and passing it was important, the EU made the mistake of not going far enough and missed a great opportunity since the passing of a legislation like the DMA is very rare.
Andy believes that DMA being a once in a generation opportunity, should have been used effectively and the EU could have added more restrictions and checks into the legislation to make it more strong and effective.
Andy says that the DMA, no matter how vast, will only have a small application since most users will not switch from default in the first place, thus not allowing smaller tech companies to pave ways into the industry.
Andy's company 'Proton' which makes privacy focused emails, VPN's, storage, calendars etc is also one growing tech company that is affected by this monopolization of technology.
The Proton founder believes that tackling defaults should be a focus in the legislation because until that is done, 95 percent of the problem will remain unsolved.
Read next: 5G Connectivity Gains Massive Popularity As Subscriptions Expected To Rise To 4.39 Billion By 2027
While the DMA is yet to be implemented, it has caused a lot of turbulence in the world of technology and several experts have given their opinion on the subject. The most recent one of which comes from the founder of Proton Andy Yen.
In his interview with TechRadar, Andy said that while the DMA is great legislation and passing it was important, the EU made the mistake of not going far enough and missed a great opportunity since the passing of a legislation like the DMA is very rare.
Andy believes that DMA being a once in a generation opportunity, should have been used effectively and the EU could have added more restrictions and checks into the legislation to make it more strong and effective.
Andy says that the DMA, no matter how vast, will only have a small application since most users will not switch from default in the first place, thus not allowing smaller tech companies to pave ways into the industry.
Andy's company 'Proton' which makes privacy focused emails, VPN's, storage, calendars etc is also one growing tech company that is affected by this monopolization of technology.
The Proton founder believes that tackling defaults should be a focus in the legislation because until that is done, 95 percent of the problem will remain unsolved.
Read next: 5G Connectivity Gains Massive Popularity As Subscriptions Expected To Rise To 4.39 Billion By 2027
