YouTube was once considered to be little more than a place where people uploaded random videos to share with others, but it very quickly became a central hub for content because of the fact that this is the sort of thing that could potentially end up allowing people to post things they created without having to jump through any hoops. A creator economy developed on YouTube, one that the platform has tried to support although many creators would say they consistently fall short of that goal.
With all of that having been said and now out of the way, it is important to note that YouTube has also tried to branch out into numerous other content forms. This includes the recent addition of Shorts which came about as a result of TikTok’s rise in popularity, as well as live streams and YouTube Music among numerous others. According to a recent leak from the company’s pitch desk, it seems like the next area that YouTube might be moving into is that of podcasts.
Podcasts have become a highly popular content format, with Joe Rogan being one of the most prominent ones after receiving a massive eight figure exclusivity contract with Spotify. YouTube is well aware of how important audio based content is, and it has tried to capitalize on this through new offerings like YouTube Music, and the potential dedicated podcast tab will be a further step in that direction with all things having been considered and taken into account.
A large portion of YouTube creators already made podcasts which they post on various platforms, and they usually only reserve a few choice clips for their YouTube channels. Adding a built in podcast section can prevent creators from having to go to outside platforms to post their content, something that YouTube has been trying to make happen for a good long while with one example being its rollout of paid subscriptions as a response to creators turning to platforms like Patreon in order to diversify their revenue streams. This tab will likely be audio only, marking a bit of a shift in YouTube’s offerings.
H/T: PodNews.
Read next: YouTube is testing three new features for creators, including the ability to add images to your poll
With all of that having been said and now out of the way, it is important to note that YouTube has also tried to branch out into numerous other content forms. This includes the recent addition of Shorts which came about as a result of TikTok’s rise in popularity, as well as live streams and YouTube Music among numerous others. According to a recent leak from the company’s pitch desk, it seems like the next area that YouTube might be moving into is that of podcasts.
Podcasts have become a highly popular content format, with Joe Rogan being one of the most prominent ones after receiving a massive eight figure exclusivity contract with Spotify. YouTube is well aware of how important audio based content is, and it has tried to capitalize on this through new offerings like YouTube Music, and the potential dedicated podcast tab will be a further step in that direction with all things having been considered and taken into account.
A large portion of YouTube creators already made podcasts which they post on various platforms, and they usually only reserve a few choice clips for their YouTube channels. Adding a built in podcast section can prevent creators from having to go to outside platforms to post their content, something that YouTube has been trying to make happen for a good long while with one example being its rollout of paid subscriptions as a response to creators turning to platforms like Patreon in order to diversify their revenue streams. This tab will likely be audio only, marking a bit of a shift in YouTube’s offerings.
H/T: PodNews.
Read next: YouTube is testing three new features for creators, including the ability to add images to your poll
