TikTok changed the entire paradigm of the social media world on its head, and far more established platforms like Instagram and YouTube were forced to change their product strategies accordingly. One new phenomenon that TikTok inspired was an increase in short form video content popularity, and Instagram tried to keep up with this up and coming competitor by introducing a new feature called Reels which is basically a version of its timeline that is quite similar to what TikTok offers.
The rising trend of social media platforms trying to become central resources for short form video content has made creators that can invent this content highly valuable with all things having been considered and taken into account. Instagram is trying to make monetization easier for these creators because of the fact that this is the sort of thing that could potentially end up enticing them into sticking with their platform, which can give them an edge over TikTok for the very first time because these creators have large fan followings that would check their content out wherever it is posted.
With all of that having been said and now out of the way, it is important to note that this update as per Alessandro Paluzzi involves the rollout of new ads that creators can place on their Reels. These would be overlay ads, and they can dramatically increase how much revenue creators can bring in by posting their content to this platform. Creators will always go where they are treated best, so this strategy might allow Instagram to recover some lost ground.
In spite of the fact that this is the case, TikTok is arguably the most popular brand for younger demographics. Just snapping up creators alone will not be enough to help keep Instagram competitive in this brave new world of social media, but with so many creators facing troubles with monetizing this content, this update could definitely give Instagram a bit more longevity. We will have to wait and see if this forces YouTube’s hand by making them update their own monetization options as well, because they might not have a choice anymore.
Read next: Instagram Changes Ranking Algorithm To Promote More Original Content
The rising trend of social media platforms trying to become central resources for short form video content has made creators that can invent this content highly valuable with all things having been considered and taken into account. Instagram is trying to make monetization easier for these creators because of the fact that this is the sort of thing that could potentially end up enticing them into sticking with their platform, which can give them an edge over TikTok for the very first time because these creators have large fan followings that would check their content out wherever it is posted.
With all of that having been said and now out of the way, it is important to note that this update as per Alessandro Paluzzi involves the rollout of new ads that creators can place on their Reels. These would be overlay ads, and they can dramatically increase how much revenue creators can bring in by posting their content to this platform. Creators will always go where they are treated best, so this strategy might allow Instagram to recover some lost ground.
In spite of the fact that this is the case, TikTok is arguably the most popular brand for younger demographics. Just snapping up creators alone will not be enough to help keep Instagram competitive in this brave new world of social media, but with so many creators facing troubles with monetizing this content, this update could definitely give Instagram a bit more longevity. We will have to wait and see if this forces YouTube’s hand by making them update their own monetization options as well, because they might not have a choice anymore.
Read next: Instagram Changes Ranking Algorithm To Promote More Original Content
